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Rolls-Royce Wraith Black Arrow marks end of V12 coupe era

Rolls-Royce is offering luxury car fans one last taste of the velvet hammer. In marking the end of the line for the Wraith coupe and its sumptuous V-12 engine, Rolls Royce announced an extremely limited model: the Black Badge Wraith Black Arrow edition. In keeping with it being the last V-12 coupe, Rolls-Royce is only making 12 of the cars — which are already subscribed to clients in other parts of the world, since Rolls delivered its last North American Wraith a little over a year ago. “As the last examples of this landmark motor car get ready to leave Goodwood, we commemorate WraithÂ’s status as the last series V12 coupe we will ever make,” Rolls-Royce Motor Cars CEO Torsten Muller-Otvos said in a statement. “This magnificent final V12 coupe Collection captures both the significance and spirit of Wraith through the marqueÂ’s hallmark and peerless Bespoke capabilities.” The Wraith debuted back in 2013 and was a big hit for Rolls-Royce fans looking for a modern interpretation of a Rolls-Royce coupe. The British automaker says it brought in a new, younger generation of buyers for the brand - with the coupe featured in popular movies and music. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In keep with RollsÂ’ bespoke capabilities as Muller-Otvos mentioned, the Black Arrow edition will use special open-pore Black Wood veneer for its internal panels, including a rear “waterfall” panel that separates the rear seats. The seats, door details, and lower dashboard panel will be lined with special new “club leather” materials, that feature enhanced color contrast and more natural leather markings. Rolls says this is to give drivers a more “club-armchair type of driving seat.” Of course the most important feature of this special edition is its V-12 engine. Here the 12-cylinder thatÂ’s so smooth one can barely hear it displaces 6.6 liters and outputs 624 horsepower and 605 lb-ft of torque. Yahoo Finance reviewed the standard Dawn Black Badge (the WraithÂ’s convertible sibling) and it was a smooth, powerful, and rather unique driving experience. Now this amount of luxury and exclusivity does not come cheap. While pricing was not released for this special edition Black Arrow, the standard Wraith coupe starts around $350,000.

The Rolls-Royce Phantom leads this month's list of discounts

Every month, we take a look at vehicle sales data in America to pick out the vehicles with the largest monetary discount. Usually, the list is dominated by high-performance two-door luxury sports cars. This month is different. Much to our surprise, the 2020 Rolls-Royce Phantom stands above all others with an average discount of $18,588 off the price quoted on its window sticker. Now, it bears mentioning that an $18,000-plus discount still only represents 3.46% of its $537,500 average retail price, and that the resulting $518,912 cost to drive off the showroom floor still makes the Phantom an extremely expensive range-topping luxury sedan. Still, even very wealthy people won't snicker at that kind of savings. Up next is another unlikely newcomer to the biggest-discount chart: the 2020 Porsche Taycan. The electric super sedan's average sticker price of $152,250 is cut to $135,707 after a discount of $16,453 is lopped off. That represents a savings of nearly 11%. We can't say how many of the Taycan's buyers over the last month will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three is the 2020 Maserati Quattroporte. Buyers of this Italian luxury sedan are saving an average of $13,839 for an average transaction price of $87,646. We normally only share the top three, but this month's list is interesting enough that we'll share some more. In fourth and fifth place are the 2020 Mercedes-Benz S-Class (with an average $13,239 discount) and the 2021 BMW 7 Series (with an average $12,435 discount) followed by the 2020 Rolls-Royce Wraith — interestingly enough also with a savings of 3.46% — and the 2020 Maserati Levante and Ghibli. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.