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Rolls-Royce builds one of its smallest cars ever

Kid-size versions of expensive cars are nothing new, and a handful have come out in the past year. McLaren released a tiny iteration of its P1, and Morgan did the same with its EV3. Rolls-Royce has joined the crowd with its new Rolls-Royce SRH. Unlike those other British automakers, though, Rolls only built one, and it went to a good home. The car was built for the St. Richard's Hospital Pediatric Day Surgery Unit, located in the same town as Rolls-Royce headquarters. The car also gets its SRH name from the hospital. It was provided to St. Richard's for patients to drive down to the operating theater. The hallway to the theater is decorated with road signs, too. Rolls-Royce CEO Torsten Muller-Otvos said in a press release, "We hope that the Rolls-Royce SRH will serve to make the experience for young people during treatment a little less stressful." Also, just because the SRH is small doesn't mean less care was taken to build it. The same attention to detail Rolls-Royce brings to its large vehicles is on display here. For one thing, it was built by the Bespoke Manufacturing division, which builds specially customized models for clients. The car also features contemporary Rolls-Royce design features such as self-righting wheel centers, and an interior designed to precisely match the red coachline along the blue and silver body. Of course, there's also a small example of the Spirit of Ecstasy on the hood. Rolls even had a special unveiling for a couple of the hospital's patients at the factory, and allowed them to motor around the factory floor. Powering the little car is an electric motor coupled to a 24 volt battery. Speed is controlled via paddles behind the steering wheel, and it has a top speed of 10 mph, though that speed can be limited to 4 mph. After all, the car is going to a hospital, and there's no need to have inexperienced drivers causing additional injuries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Rolls-Royce SRH Image Credit: Rolls-Royce Toys/Games Rolls-Royce Electric Luxury

Rolls-Royce names new chief executive for North America

Rolls-Royce has announced a changing of the guard in its North American office. Stepping out of his role as North American regional president is Eric Shepherd (pictured). In his place, the uber-luxe British automaker is bringing in Pedro Mota, who comes by way of Porsche Cars North America, where he served as the west coast regional vice president. Mota holds an MBA from European business school INSEAD, and a Master's in electrical engineering from Lisbon Technical University. He'll join Rolls-Royce with almost immediate effect on October 1 to learn the ropes before taking over on January 1, 2016 - the day after Shepherd vacates the office. The company was rather unspecific in disclosing what Shepherd will be doing next, saying only that he'll be staying "within the Rolls-Royce family" in a "new entrepreneurial role in the super-luxury automotive retail sector." The shift in leadership in the North American office at Rolls-Royce comes as the automaker prepares to role out new models. It's now in the process of adding the new Dawn convertible to the Ghost/Wraith family. It's also preparing to launch its first SUV, known internally as project Cullinan, into a burgeoning new market segment for ultra-luxurious crossovers. It's an area with which Mota, having helped move so many Cayennes and helped introduce the new Macan through West Coast dealers, ought to be intimately familiar. Related Video: LEADERSHIP TRANSITION AT ROLLS-ROYCE MOTOR CARS NORTH AMERICA Rolls-Royce Motor Cars has announced that President (North America), Eric Shepherd, has decided to move to a new entrepreneurial role in the super-luxury automotive retail sector within the Rolls-Royce family. Chief Executive, Torsten Mueller-Oetvoes, said, "Eric's move is a big loss to our successful business at Rolls-Royce North America but we are highly supportive of talented managers like Eric pursuing personal business opportunities, particularly when it means they stay within the Rolls-Royce community. Eric's dynamic leadership of our North American operation has been highly effective. He has established a strong team and cohesive network which has led to a substantial strengthening of our business in the region." Shepherd will continue in office as President of Rolls-Royce NA until 31 December 2015. He will be succeeded by Pedro Mota who will join Rolls-Royce NA from Porsche Cars NA where he served as Vice President, Area West.

Rolls-Royce design chief Giles Taylor leaves the company

Another surprise executive departure on the sceptred isle: Rolls-Royce design chief Giles Taylor has left the car company and the parent BMW Group. Rolls-Royce's 52-word statement on Taylor's sudden exit said only that Taylor departed "to pursue alternative business interests." The news comes three days after Lotus CEO Jean-Marc Gales abruptly quit to become CEO of an English classic car restorer. Taylor leaves less than a month after Rolls-Royce introduced its brand-redefining Cullinan SUV, and before the auto show season where he would have been expected to lead the discussion on the Cullinan's genesis and detailing. According to his LinkedIn page, Taylor began his career with five years as an exterior designer at Peugeot, then graduated to a 14-year stint as chief designer at Jaguar; among other projects, he led the interior design of the 2003 Jaguar XJ before becoming chief exterior designer of the 2009 XJ. He moved from Coventry to Cheshire in 2011, becoming head of exterior design at Rolls-Royce. Just one year into the job, former director of design Ian Cameron left the company, and Taylor took over in 2012. His tenure has included the creation of retail products like the new Phantom and Dawn, one-offs like the Sweptail, concepts like the Next 100, and even a bespoke Paddington Bear. Rolls-Royce says it will announce a new designer "in due course." If the automaker looks in-house, it could tap Pavle Trpinac, now a senior exterior designer credited with the lines on the Wraith and the latest Phantom. Related Video: Image Credit: Rolls-Royce Hirings/Firings/Layoffs Rolls-Royce Luxury jean-marc gales giles taylor