2012 Ram 2500 Slt on 2040-cars

Auto blog

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2017 Ram 2500 Laramie 4x4 | Drivers' Notes

The Ram 2500 is a heavy-duty truck that sits square in the middle of Ram's truck hierarchy. Ram considers this the fourth-generation truck, with the first model debuting in 1981. The current truck first hit the streets back in 2009, with a number of updates and facelifts keeping things fresh since then. Despite its age, it still competes strongly with the Chevrolet Silverado 2500 and the Ford F-250 Super Duty. While Ram heavy duty trucks may be known for packing wonderful Cummins inline-six diesel engines, this particular model has a 6.4-liter Hemi V8 under the hood. The Laramie trim sits dead in the middle of the Ram lineup, just below the much-beloved Power Wagon. While it may not pack all the off-road capabilities of the Power Wagon, it has a few more comfort and convenience features that make it better to live with day-to-day. Senior Editor, Green, John Beltz Snyder: The first thing that struck me besides the towering ride height of the Ram 2500 Laramie was the firmness of the ride. Despite bouncing around quite a bit on our uneven city road surfaces, I kind of enjoyed the joyful feeling of the stiff suspension. I could see myself growing tired of it, though, after a long day of driving. Still, this truck was pretty fun Í— and surprisingly easy Í— to drive in traffic, which is not something I usually say or feel about pickups. The brake effort when coming up on highway jams was the only thing that really shook my confidence in the Ram. It's a beefy machine, too. It garners attention and a wide berth on the road. My 2-year-old son was instantly impressed with it, of course (though a little sad he couldn't fit in the center console storage bin like he could in the Ford F-150). A friend of mine who'd never before struck me as the pickup type ­(though now that I think about it ...) saw photos I posted on Twitter and commented, "I'd drive that truck, dang." Then, later in our conversation, she summed up in just a few characters the conflicted feelings that this particular pickup had been stirring up in me all night: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I'm not likely to own a truck, let alone an HD. This Ram, though, did what other pickups haven't in a long time. It provided me with guilty pleasure, instead of just guilt. Editor-in-Chief Greg Migliore: What's better than a Ram 1500? How about a 2500. Call it the Power Wagon syndrome: Suddenly I feel like I need a 2500 to do anything.

Ram 3500 Heavy Duty recaptures the torque and maximum towing crowns

Correction: A previous version of this story mistakenly reported the horsepower of the high-output Cummins engine as 400. It actually produces 420 horsepower. The text has been updated to reflect this. Just as supercar builders are in never-ending battles for horsepower and track times, the pickup truck builders pursue torque and towing capacity, two things that the 2021 Ram Heavy Duty has improved enough to earn the coveted "best in class" designation, if only by a bit. The titles go to the Ram 3500 with the high-output version of the turbocharged 6.7-liter Cummins straight-six. Horsepower is seemingly unchanged, but torque is up by 75 pound-feet to 1,075. This increase comes from additional boost from the turbo and additional fuel flow from the fuel injection system. The added torque also bests the Ford Super Duty's 6.7-liter Power Stroke V8 diesel by 25 pound-feet, and the Chevy Silverado HD's 6.6L Duramax V8 by 165. But both V8s beat the Cummins' 420 horsepower; the Ford by 55 and the Chevy by 25. As for towing, the Ram 3500's maximum fifth-wheel towing capacity has increased from 35,100 pounds to 37,100 thanks to a redesigned gooseneck hitch. The new number just tops the Ford F-450 Super Duty's previous record by 100 pounds. It also bests the Silverado 3500HD's best by 1,100 pounds. Ford keeps the conventional tow rating crown (towing from a rear-mounted hitch) at 24,200 pounds with the F-450 compared to the Ram 3500's 23,000 and the Chevy Silverado 3500HD's 20,000. One final update to the 2021 Ram Heavy Duty line is inside the truck. It's now available with a digital rear-view mirror, switchable to a normal mirror. It should be handy for owners who regularly carry loads that obscure the rear window and, in turn, the rear-view mirror. The new Ram Heavy Duty models will be available at dealers this month. Related Video: