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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

Ram adds 875,000 pickups to tailgate recall now totaling 2.4 million

DETROIT — Fiat Chrysler is adding more than 875,000 Ram pickup trucks worldwide to a series of recalls to fix tailgates that can open while the trucks are being driven. The expansion covers certain Ram 1500, 2500 and 3500 pickups from the 2013 through 2018 model years that have power locking tailgates. Affected 2015 through 2017 trucks have 8-foot beds, and the affected 2013, 2014 and 2018 trucks have beds of other sizes and were built before April 1, 2018. Fiat Chrysler says it's not aware of any injuries or accidents caused by the problem. The company recalled about 1.1 million trucks in the U.S. in 2018 for the same problem, and added 410,000 in May of 2019, for a total of more than 2.4 million. Most of the recalled trucks are in the U.S. and Canada. A tailgate tab can fracture and cause the tailgates to unlatch, increasing the risk of cargo spilling onto the road. Dealers will repair the tailgate latch. Owners of the latest batch of recalled trucks will get letters starting around Oct. 18 notifying them to take their trucks to a dealer for service. Fiat Chrysler says the recall expansions came because of reviews of customer data as it monitors vehicles in the field. The company says that all loose cargo in the bed should be secured before driving.