2wd Quad Cab 140.5" Slt Low Miles 4 Dr Truck Automatic 3.6l 24-valve Vvt V6 Flex on 2040-cars

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Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Hennessey announces Ram 1500 TRX six-wheel conversion

Between the six-wheeled Hennessey VelociRaptor 6x6 and Goliath 6x6 pickup trucks, based on Ford and GM trucks respectively, we should have known a Ram would be next. And Hennessey Performance is pulling the stops out farther than ever before by basing its latest hulk on the 2021 Ram 1500 TRX. Hennessey is calling this six-wheeled beast the Mammoth. But the reason for the name goes beyond the size. The other reason is that the Texas-based tuner is ditching the already potent stock Hellcat engine in favor of the Mopar Hellephant crate engine. The Hellephant is a supercharged 7.0-liter (426-cubic-inch) V8 that in stock tune makes 1,000 horsepower. Hennessey says they'll get 1,200 horsepower out of it. Of course the Mammoth will also feature six-wheel drive, a lengthened frame and bed to accommodate the extra wheels and tires. Off-road suspension, big tires, steel bumpers, auxiliary lights and custom interior will also be on the list of modifications. Hennessey plans to offer the Mammoth for $500,000 and only three will be built. The company will start taking orders on September 4 at noon central time. If you want to place an order, be ready with your phone at the appointed time and call 1-800-897-0426. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The 2021 Ram 1500 TRX is the most intense off-road truck ever built