2014 Ram 1500 Tradesman/express on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

2019 Ram ProMaster, ProMaster City vans lose the crosshair grille

Ram is updating its commercial van offerings with the 2019 Ram ProMaster and ProMaster City full-size and compact vans. They're very minor updates, mainly consisting of a new grille. The old crosshair versions are gone in favor of mesh grilles with the Ram logo in all caps. This brings them inline with the 2019 Ram 1500 pickup trucks. The compact ProMaster City doesn't get any other changes, but the big ProMaster sans-City gets some upgrades buyers may appreciate. The variety of van configurations has been expanded to include 136-inch wheelbase, low-roof options for the 2500 and 3500, and a high-roof 136-inch body for the 3500. With the current ProMaster, only 1500 models can be had with a low roof, and there are no 136-inch offerings for the 3500. View 7 Photos Ram has also increased payload capacities for each trim, with the 1500 now sitting at 4,000 pounds, the 2500 at 4,250, and the 3500 at 4,680. Towing capacity is also up, with a maximum weight of 6,800 pounds. The most a current generation van can tow is 5,100 pounds. All of this is done with the same 280-horsepower 3.6-liter V6 and six-speed automatic. One additional change to both the big ProMaster and little ProMaster City is pricing. Both vans see base price increases of $200. The ProMaster starts at $31,840, and the ProMaster City starts at $25,740 for the two-seat cargo van. The two-row wagon version is an extra $1,700. Featured Gallery 2019 Ram ProMaster Image Credit: Ram RAM Minivan/Van Commercial Vehicles ram promaster ram promaster city