2014 Ram 1500 Slt on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2019 Ram 1500 spotted with split tailgate

A little over three years ago, we discovered a patent from Fiat-Chrysler that showed a pickup truck tailgate that not only dropped down like a normal one, but was also split into two swing-out halves. It appears to be a reality now, since one of the Ram 1500 prototypes shown above has just such a tailgate. The tailgate above does look a bit different from the one shown in the patent drawings. For one thing, it's not a 50/50 split in the middle. Instead, Ram seems to have opted for something like a 60/40, or maybe 70/30 split. We're not sure exactly why this is, but there could be a few advantages. For one, It probably allows for the use of the same or nearly the same handle as on conventional Rams, as well as the same badging. For another, if the tailgate operates as described in the patent, it might be possible to open just one side without opening the other, and having the shorter piece could offer some flexibility in tight areas where a larger half couldn't open fully. Testing alongside the split tailgate truck were some other Ram 1500s that had their tailgates completely covered. They did reveal some other cargo management features that should show up on the production truck, such as a return of the RamBox bedside storage compartments. One of the trucks also revealed some ribbed bedsides that would allow the positioning of a cargo divider just about anywhere in the bed. We expect to see the new Ram 1500 to be fully revealed at the Detroit Auto Show in January. In the meantime, you can check out what we believe the production truck will look like, as well as everything we know about it, here. Related Video:

Ram 1500 Texas Ranger Concept celebrates brand's law-enforcement partnership

While the auto industry's eyes are fixed on New York for its annual extravaganza at the Javits Center, Ram is making an end-around play. The truck maker is showing a new concept at the 2015 Dallas Auto Show based on the company's long-running partnership with the Texas Rangers (the lawmen, not the baseball team). Exterior changes to the 1500 are kept rather light, with badging inspired by the Rangers' iconic badges fitted to the front fenders and tailgate. The Rangers' badge is also found at the center of each 20-inch alloy wheel. As for the white/silver color scheme, it "embodies the white hats and silver badges that the good guys always wear." Starting with the handsome Canyon Brown and Tan leather of the Laramie Longhorn, Ram designers fitted four, five-peso coins to the door inserts. Texas Rangers' badges have long been hewn from the limited-issue Mexican currency, hence its inclusion in the 1500. The coins in the front door show "heads" and the back door coins are flipped to "tails." Adding to the unique touches, a prominent Texas Rangers' badge sits over the center console and is also embossed in the leather seatbacks. Even the dash cluster's display shows the Rangers' badge upon startup. Ram and the Texas Rangers formed their partnership back in 2014, with the truck maker "aiding the preservation of the history of the renowned law-enforcement organization," the company said in its press release. You can check out the full gallery of images, which include plenty of updated interior shots, above. As for Ram's press release, that is, as usual, available below. Related Video: Ram Unveils Texas Ranger Concept Truck Ram Texas Ranger concept follows 2014 partnership announcement Iconic Texas Ranger badges highlight Ram's interior and exterior design Western-themed trucks dominate Ram lineup in Lone Star State March 25, 2015 , Dallas - The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum. Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.