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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Dodge, Ram, Jeep — Stellantis — dumped a ton of news: Here's a roundup

Stellantis hit us with an absolute deluge of information regarding its future electric vehicle plans Thursday, including a roadmap for each of its brands to reach a goal of making electrified vehicles 80% of the company's total global volume by 2030. We'll hit all of the highlights here, with an emphasis on those that matter most to the U.S. marketplace.  Stellantis previews 4 electric platforms: Here's how they'll be used This is the method behind the rest of Thursday's madness. Eventually, Stellantis will migrate its electrified vehicles onto one of these core platforms based around a new common EV powertrain architecture.    Dodge will launch the 'world's first electric muscle car' in 2024 It looks like Dodge will invoke its 60s heritage (peep the illuminated "Fratzog" on the nose) for a new, all-electric muscle car. Based on the STLA Large platform, it's projected to have a 0-to-60 time as low as 2 seconds and a range of up to 500 miles. The automaker also hinted at a maximum power output of as high as 886 horsepower courtesy of a pair of 330-kilowatt electric motors.   Jeep will have 4xe plug-in hybrid models across the lineup by 2025 The iconic 4x4 brand will have a plug-in hybrid variant of every model by 2025. The U.S.-market Compass 4xe is expected to debut this summer, and the Wagoneer 4xe has already been announced. The Grand Cherokee 4xe will be shown at the New York International Auto Show in August.    Fully electric Ram 1500 will begin production in 2024 You didn't think the Ford F-150 Lightning would get the space all to itself, did you? Ram says it will have an electrified Ram 1500 on the market soon. Will it be fast enough to beat GM?   Stellantis teases mystery electric Chrysler concept This one's a genuine puzzler. We've reached out to Chrysler for details, but for now, all we know is that this all-electric concept appears production-friendly and will ostensibly ride on the same STLA Large platform as the Dodge muscle car.    Opel Manta E will be the electric revival of the classic German coupe We'll forgive you if you'd forgotten that Opel was now part of Stellantis, and with new ownership comes new opportunity. The company revived the Manta nameplate as a high-riding coupe/hatchback concept.   Fiat says all Abarth models to be electric from 2024 This likely won't matter much in the U.S. market, where the 500X will soon be the only vehicle it sells, but Fiat's performance division is going all-electric.

2021 Ram 2500 Power Wagon 75th Anniversary Edition celebrates the military-derived original

The Ram Power Wagon has made a name for itself in this century as the ultimate heavy-duty off-road pickup truck. But the name has a much longer history than that. The first Power Wagon went on sale in 1945, and was based on large military trucks built by Dodge during World War II. That's 75 years ago this year, hence the reason for the 2021 Ram 2500 Power Wagon 75th Anniversary Edition you see here. Squeaking in just in time for the civilian truck's anniversary, this special edition Power Wagon gets some visual tweaks and is loaded up with various features. On the outside you'll find standard premium LED headlights with black trim that matches the black decals and rock rails. The unique grille gets a gunmetal Ram badge and the rear doors have black 75th anniversary badges. Beadlock-capable wheels with the usual 33-inch tires round out the exterior styling. Inside, the most prominent change is the addition of brown leather seats with 75th anniversary logos in the seat backs. Dash and door trims feature gloss black plastic and brushed aluminum. The 12-inch infotainment screen is fitted and features the new-for-2021 off-road pages that display ride height, pitch and roll, and auxiliary gauges. The infotainment system is also coupled to a 750-watt, 17-speaker sound system. The special edition Power Wagons will reach dealers by the end of the year. Pricing starts at $66,945 with destination. Related Video: