2012 Ram Ram Pickup on 2040-cars

Auto blog

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2019 Ram 1500 truck Ram-o-rama: Many trims, options spotted on the road

We'll give Ram credit. It provided an impressive variety of 2019 Ram 1500 trucks to peruse at the Detroit Auto Show. There was a Big Horn Sport, Laramie, Limited and Rebel, with both the Quad Cab and Crew Cab on display as well. We even got to see both five- and six-passenger interiors. However, all that variety still only scratched the surface of the 2019 Ram. To help flesh things out a bit, spy photographers recently captured a bunch of 2019 Ram variations testing out on public roads. With the truck unveiled, camouflage was unnecessary, giving us unimpeded first looks at a number of trim levels, bed/cab combinations and options. Among these are the base level Ram Tradesman, which features blacked out plastic grille and other trim. There's also a single pic of the Ram Lone Star, which is really just what they call the Big Horn in Texas (look for the badge on the tailgate). We also got our first look both Big Horn and Laramie Quad Cabs with a long bed. In terms of options, there's a Big Horn with small, basic wheels and a Limited with the new bi-LED headlight option (have fun with those, oncoming traffic). There's also a Ram Rebel with a different hood that's missing the extra vents found on the truck at the auto show and in previously published pictures. Perhaps this is an option, perhaps its just the wrong hood placed on a test mule. We'll see. In any event, we'll know a lot more about all the different variants as the new Ram keeps inches closer to its on-sale date. Related Video: Featured Gallery 2019 Ram 1500: Other trim levels spied View 14 Photos Spy Photos RAM Truck

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.