2012 Ram 1500 Laramie Longhorn on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2021 Ram 1500 could finally get tech handed down from HD lineup

Based on details gleaned from spy shots of a 2021 Ram 1500 Laramie Sport Quad Cab 4x4 prototype, Mopar Insiders believes the 2021 Ram 1500 will adopt a few serious pickup convenience features, two of which have found homes on Ram heavy duty pickups for years. The first is towing mirrors with cameras as part of the pickup's 360-degree camera system. The Surround-View Cameras can be had as part of the Advanced Safety Group on the 1500 now, but they haven't been available with the trailer tow mirrors. On the heavy duty Rams, the Surround-View Cameras come as part of the Towing Technology Group. It's possible Ram will address the omission with next year's 1500 pickup. The same mirrors have been seen on the Ram 1500 Rebel TRX prototypes as well. The second hand-me-down from the heavy duty range is a bed-view camera mounted on an LED brake light at the back of the cab — Ram calls it the Center High-Mount Stop Lamp with Cargo View Camera. Some Ram owners making mods to their trucks, like installing a Tazer DT plug-in to access more vehicle settings, have discovered the camera line already installed as part of the harness. Next year could be when Ram decides to activate it. The last feature is trailer steering knob that serves a similar function to the Pro Trailer Backup Assist that can be optioned on the Ford F-150. The knob has been seen on leaked interior shots of the Rebel TRX, so it's assumed to spread to the rest of the 1500 trims. When backing up with a trailer, a driver turns the steering wheel in the opposite direction he wants to trailer to go. To make the job easier for occasional haulers, in a truck with trailer steering feature, the driver turns the dial in the direction he wants the trailer to go, and the software takes care of turning the truck to make the request happen. Since the fifth generation Ram 1500 only arrived for the 2019 model year, we don't expect substantive changes for 2021. Another big addition would be Uconnect 5, which debuts on the 2021 Pacifica but could slide to the Ram side of the family before the new model year. Related Video:

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.