2011 Ram 1500 2wd Quad Cab 140.5" Slt on 2040-cars

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Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram 1500 TRX fuel economy figures are out — and economy isn't the right word

Ram published many statistics when it introduced the 1500 TRX, but one part of the puzzle was missing: fuel economy. It finally released those figures, and they confirm that supercar-like power brings supercar-like thirst. Driven with a light right foot, the TRX returns 10 mpg in the city, 14 mpg on the highway, and 12 mpg combined. It's the least efficient Hellcat-powered model; Jeep's Grand Cherokee Trackhawk scores 13 mpg combined, while Dodge's Charger and Challenger post 15. Figures for the Durango haven't been published yet, but there's no reason to think it will use more gas than the TRX. At 12 combined, the truck is about on par with the Lamborghini Aventador S. On the surface, that's not great. Keep in mind the mighty TRX was developed for off-road performance, however, and we doubt fuel economy entered the equation at all. It's a body-on-frame truck powered by a 6.2-liter V8 supercharged to 702 horsepower, it has mammoth 35-inch all-terrain tires to push around, and it weighs 6,350 pounds. Viewed in this light, 12 mpg is actually shockingly decent. Conversely, the folks who designed the Toyota Prius weren't concerned about its water fording ability, its approach angle, or its zero-to-60-mph time. Motorists who place fuel efficiency at the very top of their priorities list have a growing list of excellent options to choose from, even if they're in the market for a pickup. At the other end of the Ram spectrum, the rear-wheel drive 1500 posts figures of 23, 33, and 26, respectively, when it's equipped with the 3.0-liter turbodiesel V6. The TRX starts at $71,690 including destination, and it will arrive in showrooms later in 2020. Related Video: