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Ram Power Wagon Mojave Sand limited edition has true grit

Just last week Ram informed us of the red and blue Harvest Edition chassis cab trucks that match Case IH and New Holland hardware, and now there's a new color theme edition available. We last saw Ram's Mojave Sand hue on the 2017 Ram Rebel truck, shown to the public at the 2016 Los Angeles Auto Show, but now the color debuts on a Ram Heavy Duty truck for the first time. Ram is introducing a limited, 1,500-unit Mojave Sand edition of the 2018 Power Wagon. The limited edition has contrasting black details and graphics, giving it a nice desert-style look; you won't mistake it with a similarly colored Ram Rebel as the truck proudly proclaims POWER WAGON on the cabin end of the bed — not to mention it rides quite a bit higher. The all-black wheels are also new, shod with 33-inch Goodyears, and the interior is fully black, with features from the Heavy Duty Luxury Group like LED bed lighting and an overhead console. But the Power Wagon is much more than just add-ons: Underneath, it's a 2500 HD 4x4 Crew Cab with the 6.4-liter Hemi V8 providing 410 horsepower. There's a suspension kit offering more than two inches of lift, giving the truck a total of 14.3 inches of ground clearance. As well as an electrically disconnecting front sway bar, there are locking diffs front and rear and a 12,000-pound winch — it's like you're factory-instructed to go deep into Mojave Desert sand and then power your way out of it. The Mojave Sand package is a $795 bump to the standard Power Wagon, meaning the list price starts at over $55,000 including destination fees. The limited edition will be available during the fourth quarter of 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Ram Power Wagon Mojave Sand Edition Image Credit: Ram Trucks RAM Truck Off-Road Vehicles ram power wagon

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

1.8 million Ram trucks recalled to fix shifter problem

Fiat Chrysler is recalling 1.8 million mostly heavy-duty Ram pickups to fix a part that could allow the truck to shift out of park and roll without depressing the brake pedal, a problem the automaker knows to be potentially related to seven injuries and a "small number" of accidents. The company says tests revealed that the interlock, which is supposed to keep the transmission from shifting out of park without the driver's foot on the brake and without a key in the ignition, may malfunction if subjected to high temperatures for long periods. The recall is limited to vehicles equipped with shifters mounted on the steering columns; those with rotary-dial shifters or floor-mounted shifters aren't affected, and model-year 2017 trucks built after Dec. 31, 2016, are excluded. Trucks covered by the recall are certain 2010-2017 Ram 2500 and 3500 pickups; 2011-2017 Ram 3500, 4500 and 5500 chassis cabs; and 2016 and 2017 Ram 3500 chassis cabs of less than 10,000 pounds gross vehicle weight. Certain 2009 through 2017 Ram 1500 pickups are also included in the recall. Most of the affected trucks are in the U.S., with the rest in Canada and Mexico, plus about 15,000 outside of the North American Free Trade zone. FCA recommends that customers always use parking brakes and not leave children unattended in parked cars.Related Video: Featured Gallery Mojave Road in a 2017 Ram 2500 Power Wagon View 31 Photos Recalls RAM Truck ram 5500 ram 4500