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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Techart tastefully tunes Porsche 911, Cayenne

German tuning haus Techart is making a big showing at the 2016 Geneva Motor Show, introducing modified versions of a number of Porsche products. At the fore, we have the new, all-turbo 911 range. Techart has turned its hand to both the turbocharged 911 and the new 911 Turbo (this will get less confusing, right?) with a range of upgrades covering performance and aesthetics. Techart has boosted the Carrera S from 420 horsepower and 368 pound-feet of torque to 460 ponies and 413 lb-ft of torque. The Turbo S gets a bigger boost, going from 580 hp and 553 lb-ft of torque to 640 hp and 649 lb-ft. It's not clear how Techart has made these gains, aside from the company's "Techtronic" engine management. Surprisingly for an aftermarket tuner at Geneva, Techart's exterior treatments are downright tasteful. There are new front and rear clips and a selection of rear wings, helpfully called Rear Wing I and Rear Wing II, while the diffusers and side skirts are also swapped out. We also dig the center-exit exhaust and its four meaty tips. On the opposite end of the equation, Techart is also modding the Cayenne range. The new Magnum Sport treatment can be applied to the base diesel-powered Cayenne and Cayenne S, the gas-powered GTS, and the Turbo with varying degrees of performance, but it's the force-induced Cayenne we're most interested. In its most potent form, the turbocharged V8 can be boosted from 520 hp and 553 lb-ft of torque to 700 hp and 678 lb-ft. At this level of performance, the Cayenne's sprint falls from 4.4 seconds to just 4.1. That ties the stock Cayenne Turbo S, but it's worth noting the Magnum Sport will do 183 miles per hour to the factory model's 176. Like the 911, there's a slew of aesthetic upgrades regardless of which Cayenne your Magnum is based on. The full body kit isn't as tasteful as the 911. The overall look is far more aggressive and dare we say aftermarket, with plenty of carbon-fiber accents, a very low ride and a serious wide-body look. In particular, the new front and rear fascia present a much more imposing appearance. There's also a carbon-fiber hood, because the aftermarket. We've snapped Techart's modified Cayenne and 911 on the floor of the 2016 Geneva Motor Show. And if you scroll down, there's also the official galleries and press releases for both models. Have a look, and register your opinion in Comments. Related Video: TECHART Personalization for the new Porsche 911 models.

Lightspeed Classic 911 rocks out with its sprockets out

Singer does a pretty damn good job re-imagining the Porsche 911, but the faithful will aptly tell you that it's not the only name in the business. Munich-based Autoaktiv Motorsport also does a pretty compelling rendition of the classic German sports car. It's called the Lightspeed Classic, and this video clip casts it in light as good as we've ever seen. The brainchild of former Porsche engineer Ralf Skatulla, the Lightspeed Classic is based on the 964 but upgrades some key components while keeping the classic style. Power comes from a 3.8-liter flat-six from the 964 RS (albeit rebuilt with titanium components) that's been retuned to deliver 340 horsepower. It's got the gearbox from a 996 Turbo, the clutch from a 997 GT3 RS, and the brakes from a 996 GT3 Cup, along with Michelin Pilot Sport rubber coating a set of Fuchs-style BBS alloys. The result, as you can see, is lovely. Especially with Tim Schrick behind the wheel. The German racing driver is also a television personality, co-hosting D Motor – Germany's equivalent to Top Gear – alongside Sabine Schmitz and Carsten van Ryssen. Which is all well and fine, but what you really want to do is scope out the footage for yourself. If you dig Porsches (or even if you don't), it'll probably be the best 49 seconds you'll spend all day. Related Video: