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Porsche picks Maria Sharapova as brand ambassador
Tue, 23 Apr 2013Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?
Revel in the glory of the Porsche 911 engine factory
Fri, Jan 2 2015A flat-six engine pumping away behind the driver defines the Porsche brand for many people, whether they are buying a Boxster, Cayman or 911. If you want to appreciate the sound and fury concentrated in the rear of these German sports cars even more, then take a tour of the company's 911 engine factory in Zuffenhausen, Germany, to see the work that goes into each one. We're long past the days of automotive assembly lines being deafening, dirty affairs, but it's still somewhat shocking to see just how sterile the plant in Zuffenhausen is. Each person wears a matching gray jumpsuit and gloves, and there's not a drop of grease of them. While the components are constantly coming down the line, there doesn't appear to be much of a rush. It's just a slow, steady movement that gives workers time to complete their appointed tasks. At least in this video, the employees don't even seem to talk to each other; the only sound is the hum of the plant or whir of tools. It's transfixing to watch these famous engine slowly come together largely from human hands. News Source: Cars via YouTube Plants/Manufacturing Porsche Technology Performance Videos engine
Porsche 911 to drop naturally aspirated six-cylinder engine
Thu, May 28 2015Rumors that the next-generation Porsche 911 will be completely divorced from naturally aspirated engines are picking up steam. Now, Road & Track is reporting that not only will the next 911, code-named 992, have a turbo-only engine lineup, but that the base Carrera and Carrera S will add the force-induced flat sixes as part of a facelift later this year. R&T only cites "sources familiar with the project," which claim that turbocharged flat-sixes will be at the core of the 992's engine range, alongside a plug-in-hybrid model. A four-cylinder 911 remains unlikely. What's most surprising, though, is how soon Porsche will introduce a turbocharged base-car lineup. Road & Track claims the blown flat-sixes will be added as part of a facelift coming before year's end. Perhaps unwilling to risk the further ire of purists, the current car's seven-speed manual transmission will continue to be sold, alongside the company's excellent PDK automatic transmission. As for when this facelift will happen, the 2015 Frankfurt Motor Show in September seems like the most obvious date. Related Video: Featured Gallery Porsche 911 Turbo: Spy Shots View 9 Photos News Source: Road and TrackImage Credit: CarPix Rumormill Porsche