2010 Porsche Panamera 4dr Hb 4s 15,xxx Miles Burmeister Sound 20" Premium Wheels on 2040-cars

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Porsche recalling 24,500 Panameras for a potential HVAC coolant pump issue

A possible coolant pump problem for the HVAC system is causing Porsche to recall 24,467 units of the Panamera from the 2017 to 2020 model years. Bentley's recalling 650 examples of the sibling 2020 Continental GT for the same issue. Porsche was notified of a malfunction in the external heat pump for the Panamera's climate control in December 2022. An automaker investigation found that it's possible for excess humidity or even liquid to get past the pump seals and short out the pump's circuit board and connector. In rare instances, the malfunction could cause a fire. This can happen even when the engine is turned off because the cars in question are equipped with a residual heat function that keeps warming the cabin after shutdown. Panameras built after July 26, 2021 were fitted with a different pump. The Stuttgart carmaker's field analysis showed "a very small number of instances of thermal damage possibly attributable to this issue." Bentley changed the part in July 2019 to a model with a pressure compensation seal. Porsche said it will begin notifying owners on March 27. It also said it will reimburse any Panamera owners who have paid to have the part fixed previous to this recall. The fix is a trip to the dealer for a new pump with better sealing, sourced from a new supplier. Bentley will begin notifying owners on the same day. In Bentley's case, though, the automaker says "A hardware change will be required but the final solution is currently under investigation and cannot be confirmed at this time." Since the automaker moved to a new pump that isn't part of the recall population, we aren't sure why a resolution remains under investigation. Porsche owners can contact Porsche customer service at 800-767-7243 and refer to internal recall number APA1. Bentley owners can call 800-777-6923 and refer to RE23/02 (RC67). Anyone in that group can go straight to the National Highway Transportation Safety Administration at 888-327-4236 (TTY 1-800-424-9153) or nhtsa.gov, citing campaign number 23V033 for the Panamera or 23V034 for the Bentley. Related video:

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Driving 50 years of Porsche 911 history

Raiding The Porsche Museum For A Fun Track Day
It seems everyone is celebrating anniversaries this year: it's Aston's hundredth, Lamborghini's fiftieth, Ford Mustang's fiftieth, Chevy Corvette's sixtieth - and Tesla just turned ten or something. It's been a little out of hand, frankly, all these forced marketing festivities, but if we had to pick one milestone to really celebrate hard and party all night, the Porsche 911 would be at the top of our list.
Get ready for a major 911 blowout bash at next week's Frankfurt Motor Show. It was on September 12 back in 1963 at this very show where Porsche unveiled its "901" painted in a rather boring shade of beige. Though drably finished, the car caused a worldwide frenzy in the budding German sports car sphere.