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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

2017 Porsche 911 Carrera experienced from the passenger seat

Autoblog joins Porsche for Rennsport Reunion V at Mazda Raceway Laguna Seca, the fifth international gathering of all things Porsche. If you've ever had a picture of a Porsche on your wall or dreamed of owning a certain model, either that very car or one just like it is here. Watching three 917 racers blaze over the rise at the front straight and down into turn one can make a viewer think, "So this is how Steve McQueen felt..." It was a modern Porsche that delivered one of the highlights of the first day, though: we rode shotgun for three hot laps of the track in the new turbocharged 991.2-series 911 Carrera S, with Thomas Krickelberg, director of powertrain for the 911 model line, our pilot. We cornered him and August Achleitner, vice president of the 911 product line, for a few questions about the changes. What do you call the standard 911 now that it has turbocharged engines? Carrera. If you're wondering what to call the standard 911 now that they have turbocharged engines, the answer is: Carrera. Krickelberg said, "In-house we call them 'little turbo' and 'big turbo,'" but the Carrera is a model line within the 911 model line, the big boy 911 Turbo is a second model line within the 911 family. One will continue to be called Carrera, the other simply Turbo. The move to turbocharging came to serve the twin kings of performance and fuel economy, but engineers played around with numerous configurations. A non-turbo engine displacing about 4.0 liters – that's as big as the 9A1 engine block can go – was considered, but that setup couldn't deliver the desired fuel efficiency. Krickelberg said engineers considered a small-displacement block of around 2.0 liters, but that was abandoned because "takeoff behavior was worse" because the turbo was called upon to do too much of the heavy performance living. Krickelberg added, "Not only that, but there was a too big a gap between real-world fuel economy and homologation fuel economy." Base Carrera and the Carrera S models haven't used the same engine displacement since the 996 series departed at the end of 2004. Achleitner said, "We found 3.0 liters is the best solution to get the best mix of fuel and air in combustion chamber - it offered the best geometry, bore and stroke, and the size of the walls.