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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

2016 Porsche 911 GT3 RS First Drive [w/video]

Imagine a regular Porsche 911 GT3 in your garage, parked next to a brand-new, no-options Boxster. Now imagine your garage with just a 911 GT3 RS inside. From a cost standpoint, you could have either for roughly the same amount of money. Trying to figure out if the RS goodies are worth the $50,000 over a standard 911 GT3 – roughly the price of that no-frills Boxster – might drive you mad. We're trying to suss this out at 120 miles per hour on the long downhill back straight at Road Atlanta. It's pouring. Rivulets of water are streaming across the track. Ahead, in a 911 Turbo leading the pack, is Le Mans- and Daytona-winning driver David Donohue. He's helpfully warned us to avoid nipping the curbing, since that's where water pools. Hydroplaning could end someone's day. Through the blinding spray, Donohue mercifully has reduced the pace. There's enough speed to evaluate what the GT3 RS does well, which is essentially everything. There's also enough time to figure out what sort of sports car this is. Horsepower swells to an even 500 and torque to 338 pound-feet – bumps of 25 hp and 14 lb-ft over the GT3. As is fitting and proper for the traditional sports car par excellence, at the top of the large and expensive 911 heap is the GT3. While the base is shaken by the encroachment of turbocharging on basic 911 models, the summit is, like mountain air, all-natural. The GT3 was subject to a beyond-galling recall due to faulty con-rods with a penchant for ventilating crankcases and starting catastrophic fires, but storms crash upon every peak. Progress is inevitable for German engineers. The GT3 RS is the 911 reforged in those embarrassing fires. The GT3 itself was a false summit, but the RS is the real deal. Underneath the very purple bodywork, this is a lither and more athletic thing than the already superb GT3. Lightweighting is accomplished with a healthy dose of carbon fiber on the engine cover and the frunk. The roof, with a slick-looking depressed slash running longitudinally, is made of magnesium. That serves to lower the center of gravity, Porsche assures us. Even the rear silencer is made of titanium. In total, the RS is 22 pounds lighter than the GT3 it's based on – seemingly small gains considering all the exotic materials, but less so considering what's been added back. The RS is also more powerful, thanks to a 200cc displacement increase.

Behold the glory of unobscured Porsche 911 Turbo bumpers

Porsche apparently sees absolutely no reason to hide the changes for the 911's upcoming refresh on any of the models. After releasing official photos of the standard version ahead of the debut, here are the Germans testing the revised 911 Turbo S at the Nurburgring with no camouflage at all. The exterior tweaks are tiny enough that maybe the company thinks no one would notice. The front bumper receives tiny adjustments, including the LED lights lengthened in the lower air intakes. The headlights are also slightly tweaked, and the taillights are the wider units from the rest of the updated range. The rear bumper receives some restyled vents at each corner, as well. The standard 911 is rumored to receive a new family of smaller displacement, turbocharged flat-six engines as soon as this year's Frankfurt Motor Show, and that leaves the Turbo in a weird place. Forced induction holds a special place in the model's lineup by denoting some of the most powerful versions. With that exclusivity possibly on the way out, Porsche might now have to find a way to keep the Turbo badge special. Related Video: