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Porsche Panamera S E-Hybrid gets $3,400 price cut in Canada
Tue, Nov 10 2015It's about $2,560 to you and me, pilgrim. Porsche is cutting the price of its Panamera S E-Hybrid by $3,400 for our neighbors to the north. In US dollars, that's a haircut of about $2,560. Of course, the premium SUV plug-in hybrid is no bargain, even in Canadian dollars. The sticker price now comes in at C$106,000 for the parallel plug-in hybrid. Granted, the car is a beast, and represents one heck of an effort for the German luxury-vehicle maker to hop aboard the green-car train, however little sales they derive from it. The model delivers 416 horsepower from its V6 gas-powered engine and electric motor. So while that's good for a fuel-economy rating (here in the States, at least) of 50 miles per gallon equivalent (MPGe), the car also has a top speed of 167 miles per hour. Think Montreal to Toronto in two hours and change, if the roads are empty. And not frozen. And have no speed limit. Stateside, the plug-in Panamera has been selling in pretty low volumes. The model, including the gas-powered version, moved about 4,200 units through the first 10 months of the year, or about 10 percent of Porsche's total. Through October, sales of the plug-in only were down 55 percent from a year earlier to just 358 units, so one shouldn't expect a flood of them to be sold because of the three-percent discount. Still, a price cut certainly beats a snowshoe to the head. Take a look at Porsche's press release below. Porsche Canada realigns pricing of its plug-in premium sports sedan 2016 Panamera S E-Hybrid now starts at $106,600 MISSISSAUGA, ON, Nov. 9, 2015 /CNW/ - Porsche Canada announced today that it had lowered the starting price of the Panamera S E-Hybrid for 2016 model year, effective immediately. The first plug-in hybrid vehicle in the luxury segment will now be offered starting at $106,600 – a reduction of $3,400 compared to the 2015 model year. This adjustment effectively brings the price in alignment with that of the Panamera S. Now, the Panamera S E-Hybrid represents an even more compelling choice in the segment, offering such quintessential Porsche traits as style, performance, quality, and impressive efficiency of its advanced powertrain. The hybrid tradition at Porsche extends back to the year 1899 and to the Lohner Porsche – the world's first vehicle to have a battery-powered electric drive as well as a combustion engine, which was designed and built by Ferdinand Porsche.
Audi CEO says brand's EVs are almost as profitable as its other cars
Mon, Oct 4 2021After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:
Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%
Thu, 16 Jan 2014According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.
