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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche returns to Forza with Horizon 2 expansion [w/video]

The bar for driving and racing game excellence has been raised to remarkable levels in recent years, and with titles making use of Xbox One and Playstation 4 hardware. But, if you're a fan of major franchises like Forza Motorsport and Gran Turismo, the most obvious-for-its-omission car brand has always been Porsche. Happily, that prohibition ends tomorrow, with an epic piece of DLC for Forza Horizon 2. That's right, Forza confirmed to Autoblog (after a series of rumors) that the $9.99 Porsche Expansion hits tomorrow. In fact, we even have an exclusive first look the full car list: 1970 Porsche 914/6 1982 Porsche 911 Turbo 3.3 1987 Porsche 959 1989 Porsche 944 Turbo 2003 Porsche Carrera GT 2012 Porsche 911 GT3 RS 4.0 (997) 2014 Porsche 911 Turbo S 2014 Porsche 918 Spyder 2015 Porsche Cayman GTS 2015 Porsche Macan Turbo Ten of Stuttgart's finest include historically significant monsters like the 959 and Carrera GT, as well as newcomers Cayman GTS and Macan Turbo. Along with the cars, the expansion pack brings 10 Bucket List events, 10 Rivals events, and 15 achievements in total (for you Forza completionists). We've already put in for a sick day. Porsche has been far more reticent than most OEMs to license its cars for video games, to date, and even this expansion required a deal with Electronic Arts to bring to pass. And, while our sources at Turn 10 Studios say that this Porsche pack will be the only such content for FH2, we can expect that the upcoming Forza Motorsport 6 will be packed with 911s, et al. We couldn't get the studio to discuss specifics about future models (your author is hankering hard for some 356 action), but reps did say that they'll aim for balance, "never losing sight of the type of varied interests and experiences that our players love." Scroll down to read the full press release, or have a browse through our gallery of images and video. We'll see you on the road. Forza Horizon 2 Porsche Expansion Porsche is coming to Forza Horizon 2! Arriving on June 9 exclusively in Forza Horizon 2 for Xbox One, the Forza Horizon 2 Porsche Expansion will bring ten amazing Porsche models for the first time to an Xbox One Forza game. With Porsche models like the 1989 944 Turbo, the 2003 Carrera GT, and the 2014 911 GT3 RS 4.0, the Porsche Expansion Pack will give fans the chance to explore southern Europe in some of the legendary German manufacturer's most beloved cars.

2014 Porsche Panamera arrives with new E-Hybrid, long-wheelbase models

Porsche will officially unveil the refreshed 2014 Panamera at the Shanghai Motor Show later this month, and there's a whole lot in store for the updated model, far beyond the minimal styling tweaks you see here. Sure, there's a new fascia with more prominent LED lighting (including full LED headlamps) and the rump has been tweaked ever so slightly, but the big news for 2014 concerns what's underneath that rakish skin.
First up, Porsche will now offer a Panamera S E-Hybrid model - a plug-in hybrid that builds on the technology first introduced in the Panamera S Hybrid that we tested in 2011. For this new application, a more powerful electric motor and higher-performance battery have been fitted (official specs have not been released just yet), and Porsche says the battery can be recharged in just two and a half hours when the car is plugged in to a 240-volt outlet, and the charging (as well as other vehicle data) can be monitored via a new Porsche Car Connect app available for Android and iOS devices.
The E-Hybrid will have an all-electric driving range of "greater than 20 miles" and will be able to travel at speeds up to 84 miles per hour solely on electric power.