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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche drops factory FIA GTE Pro racing program for 2016

Porsche has a wide-ranging motorsports program in store for next season, but it won't defend its title in the GTE Pro class of the FIA World Endurance Championship. This according to the road-map it laid out over the weekend at its Night of Champions year-end gala in Weissach. The German automaker enjoyed a massively successful racing season this year. With the 919 Hybrid, it took top honors for both drivers and manufacturers, winning the 24 Hours of Le Mans outright along with five additional races on the eight-round calendar to take both the drivers' and manufacturers' titles. With the 911 RSR, it also won the World Endurance Cup for GT Drivers and for Manufacturers, locking out the bragging rights in the GTE Pro category. Rather than return to defend its two GTE Pro titles, Porsche's GT racing department is essentially taking the year off. Reigning champion Richard Lietz and teammate Michael Christensen will have the opportunity to defend his title, but instead of a GTE Pro ride, they will drive for the Proton Dempsey team in the GTE Am category. They'll be joined at Le Mans by Wolf Henzler and at select points by Patrick Dempsey. That'll still put them in contention for the World Endurance Cup for GT Drivers, but without a works entry from the factory, Porsche will be out of the running for the GT manufacturers' title. The reason behind the rearrangement of its WEC GT program, according to Autosport, is to allow Porsche to focus on development of the next generation of sports racers. It's been the better part of three years since Porsche introduced the current 911 RSR, and though its performance in this year's championship clearly shows that it remains competitive, the thorough trouncing it received at Le Mans from the likes of the Corvette C7.R, Ferrari 458 Italia GT2, and Aston Martin V8 Vantage GTE show that it's not invincible. The all-new model is expected to be based on the latest generation of turbocharged 911s, to replace the current RSR. Over on this side of the Atlantic, Porsche still intends to defend its title in the GT class of the IMSA SportsCar Championship, where the Porsche North America team will field two 911 RSRs. One will be driven by defending champion Patrick Pilet and reigning Le Mans winner Nick Tandy (joined in the longer races by former McLaren factory driver Kevin Estre).

Former Porsche execs acquitted of stock manipulation charges

A German court acquitted former Porsche CEO Wendelin Wiedeking and former CFO Holger Harter of stock manipulation charges, according to Bloomberg. Prosecutors alleged the men hid plans to takeover Volkswagen while publicly denying their intentions to investors. The presiding judge didn't find any merit to those claims, though. "There is nothing to the allegations, absolutely nothing," Judge Frank Maurer said, according to Bloomberg. "There was no secret plan to take over VW." Rather than Porsche taking over VW, the exact opposite eventually happened, and both execs stepped down. Investigators first indicted Wiedeking and Harter for alleged stock manipulation in late 2012. A court in Stuttgart dismissed the case in 2014 because of a lack of evidence, but an appeals court later overruled that decision. The current trial finally began in October 2015. If convicted, Wiedeking faced up to 30 months in prison, and Harter could have received up to 27 months, Bloomberg reported. Prosecutors also wanted one million euro ($1.1 million) fines from them and 807 million euros ($910 million) from Porsche. The acquittal might not be the end of this long-running case, though. In Germany, prosecutors have the right to appeal a ruling, and the lawyer hasn't made a final decision yet. If the court thinks there's a reason, the former execs could be back in front of a judge at some point in the future.