2008 Porsche Boxster Limited Edition, 34k Miles on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Watch the Porsche 911 R rip through the mountains

A few days ago, the top-tier driver's Porsches, the 911 GT3 and GT3 RS, were the only game in town. Both are exclusively equipped with the technically excellent PDK, a dual-clutch gearbox virtually without equal. Of course, lots of folks, including Porsche die-hards, wanted to do it themselves, even if human shifts came at the expense of milliseconds of shift time. Porsche listened. You read all about the new 911 R two days ago when it was announced (if not, watch the video and then dive into the particulars at that link). It's an unabashed gift to that vocal minority. The folks that wanted a manual GT3 got one, and it's better than that. It's a throwback to the original 911 R, stripped of weight and unsightly aero bits like the massive rear wing of the GT3. There's even houndstooth-patterned cloth on the sport seats. It's a brilliant homage, without being overly retro. But how does it sound, and look in motion? See for yourself. We humbly suggest minding where the drool lands. Related Video: Porsche Coupe Performance Videos 911 porsche 911 r 911 r

'Faster. Farther.' dives into the history of Porsche racing tech

No doubt, Porsche has produced some of the best endurance racecars around, such as the turbocharged, slant-nose 935 of the 1970s and the ground-effects-enhanced 956 and 962 of the 1980s. But the company's most famous racecar, its first overall winner at the 24 Hours of Le Mans, was the 917.
The 917 embodied many of Porsche's technological achievements up to that point, such as the company's first 12- and 16-cylinder engines (the flat-16 was never used in competition), fiberglass bodies that implemented early aerodynamic practices and the use of new, exotic materials, such as magnesium and titanium.
The racecar was commissioned by the head of Porsche Motorsports, Ferdinand Piëch, to win overall at the 24 Hours of Le Mans in 1970, after he realized a loophole in the rules that allowed cars to compete with engines up to five liters in the Sport category if they were also production models. Piëch saw opportunity: the top prototype class was restricted to three liters; the production minimum to compete in Sport was 25 cars. And so, with much effort, Porsche assembled 25 "production" 4.5-liter 917s and had them parked in a neat line for the race inspectors to verify their legitimacy. It didn't take long before people realized the new Porsches were much faster than the prototype racers, with a top speed approaching 250 miles per hour.