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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

We drive the 2025 Porsche 911 T-Hybrid, updated Miata and Lamborghini Urus | Autoblog Podcast #841

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week, they discuss driving the 2025 Porsche 911 GTS T-Hybrid and the base 911 Carrera. Once they wrap up the Porsche section, the two chat about their driving experiences in the updated 2024 MX-5, refreshed Lamborghini Urus S and the Mercedes EQE 350+ SUV. After the reviews, it's time for some current events, as the two dig into the Goodwood Festival of Speed highlights, news of a redesigned Hyundai Palisade, an upcoming electric three-row Hyundai SUV and Audi's new A5 and S5 models. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #841 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2025 Porsche 911 GTS T-Hybrid 2025 Porsche 911 Carrera 2024 Mazda MX-5 Miata 2024 Lamborghini Urus S 2024 Mercedes-Benz EQE 350+ SUV News Goodwood Festival of Speed recap Hyundai Palisade spy shots Three-row electric Hyundai SUV 2025 Audi A5 and S5 revealed Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:  2025 Porsche 911 GTS gets new T-Hybrid: Sneak peek at the 992.2   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Porsche Cayenne S E-Hybrid

Think of the electric motor in the facelifted 2015 Porsche Cayenne S E-Hybrid as the cream filling in an Oreo cookie. Under the hood of this plug-in hybrid crossover is a 333-horsepower, supercharged 3.0-liter V6 with a 95-hp synchronous electric motor sandwiched between it and an eight-speed Tiptronic automatic transmission. The clutched powertrain allows pure combustion, pure electric or a combination of both to drive all four wheels through Porsche's permanent all-wheel-drive system.
Differentiating itself from the Panamera S E-Hybrid sedan, which shares the same basic powertrain and stores energy in a 9.4-kWh battery, the Cayenne crossover is fit with a more robust 10.8-kWh lithium-ion battery that delivers an estimated pure-electric driving range of up to 22 miles at speeds of up to 78 miles per hour.
To be one of the very first US media members to sample Porsche's latest fuel-efficient crossover, the automaker flew us to Frankfurt, Germany, to test the five-passenger Cayenne S E-Hybrid on its home turf.