2002 Porsche Boxster S In Las Vegas! - Only 32,000 Miles on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche issues stop-sale on Cayenne Diesel in US

As reported yesterday, the ongoing Volkswagen diesel emissions scandal has expanded to the VW Group's 3.0-liter TDI V6 engines. The Environmental Protection Agency's finding implicate many engines used by Audi and Porsche, including Porsche's only US domestic market diesel offering: the Cayenne. And after putting two and two together, Porsche has issued a stop-sale on its US-market Cayenne diesels. Porsche's statement is terse. They refer to the EPA's findings as "unexpected," and stress that its stop-sale order is "voluntary." And Porsche assures owners that they can continue to drive their Cayennes as per normal, like the rest of the VW Group vehicles called into question for NOx emissions. The stop-sale order will remain in place indefinitely, until Porsche can "resolve" the issue. No word as of yet as to what the fix will be for the 3.0-liter TDI engines. Porsche Cars North America Statement Regarding Voluntary Stop Sale of Porsche Cayenne Diesel Vehicles ATLANTA, Nov. 3, 2015 /PRNewswire/ -- Porsche Cars North America, Inc. today decided, in view of the unexpected U.S. EPA notice received yesterday, to voluntarily discontinue sales of model year 2014 through 2016 Porsche Cayenne Diesel vehicles until further notice. We are working intensively to resolve this matter as soon as possible. Customers may continue to operate their vehicles normally. About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 186 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany. At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.