1997 Porsche on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2014 Porsche Panamera S E-Hybrid

Porsche's Performance Plug-in Preamble
By the end of this year, Porsche will be producing as many plug-in vehicles (two) as mainstream automakers such as Toyota, Chevrolet and Honda. Before the 2015 918 Spyder hybrid supercar goes on sale in the US, though, it will be warming its customers up to the idea of a plug-in model with the 2014 Panamera S E-Hybrid. A step up from the previous Panamera S Hybrid, the new plug-in Panamera adds a more powerful and advanced electric drive system that pledges to deliver the performance expected of a Porsche with the added benefit of improved fuel economy and reduced emissions.
Going on sale in November, the Panamera S E-Hybrid is aimed at customers also considering the upcoming plug-in version Mercedes-Benz S-Class, but the car's dimensions and performance could make it a competitor for Tesla Model S customers. We headed to Germany at Porsche's invitation to see how well it performs, as well as check out the full range of newly refreshed Panamera models, which now numbers nine offerings - although we're still waiting for a production version of the gorgeous Sport Turismo wagon concept.

Porsche planning back-to-basics 911 GT

With the latest 911 GT3 and GT3 RS track toys, Porsche clearly put the emphasis on outright performance. After all, if they were all about a puristic driving experience, they'd probably have manual transmissions instead of DCTs, right? Well that's just one point where the Porsche GT division's next project is tipped to depart. According to Autocar, Zuffenhausen's skunkworks are preparing a new addition to the 911 range that will put all the emphasis on the raw driving experience, even at the expense of lap times. The yet-to-be-named model is expected to do away with the second clutch in favor of one you can operate yourself, but that's not all. We're told to expect skinnier tires to make it easier to hold at the limits of adhesion, the narrowed track from the base Carrera, and the absence of large wings and other aerodynamic features. The inspiration apparently comes less from the GT3 than from the new Cayman GT4. Look for the new back-to-basics Elfen to arrive sometime next year, after the rest of the 911 range gets updated with turbo engines. Chances look good, though, that this particular model will stick with the atmospheric boxer six. Related Video: