Panamera 4s Awd 19 Turbo Whls Bose Variable Assist Power Steering Xm Xenon on 2040-cars

Auto blog

Jay Leno welcomes Emory's outlaw Porsche 356s

Classic cars can have a lot of character, but purposely passing up on some of the enormous advancements made to the automobile over the decades since those classics were made can be a difficult proposition. That's where restomodders like Emory Motorsports come in. Emory specializes in customizing Porsche 356s, modifying them to their clients' specifications and giving them an added dose of performance and refinement, all without losing that timeless appeal. The LA-based company is headed up today by third-generation Southern Californian gearhead Rod Emory. After seeing some examples of his work out on the road, Jay Leno invited Rod by the garage along with a pair of his company's custom creations. Both are based on 356 coupes from the late 1950s, but take pretty different approaches in their comprehensive restoration and extensive modification. Since classic Zuffenhausen enthusiasts are notorious for their rigid adherence to originality, Emory's modified 356s are deemed to be "outlaws" by many on the vintage Porsche scene. But they've also gained quite a following, similar to what Singer has done with 911s. Whether you're more inclined to cling to authenticity along with the purists or embrace the novelty espoused by the restomodders, after scoping out these irresistible specimens, you'll have to admit that Emory does some pretty compelling work. Watch the 25-minute video clip above to see what we mean, and check out Petrolicious' profile of the same company's work from last year for another look.

Ex-F1 driver Mark Webber has tough life, shakes down Porsche 911 GT3 RS

It's good work if you can get it, and Mark Webber has got it. The works driver for the Porsche World Endurance Championship Team was apparently asked to moonlight in a video shoot for the company's new 911 GT3 RS at the Nurburgring Nordschleife, and what do you know, he complied. They don't appear to be going too quickly, and a racing driver asked to rein in what will be one of the most blistering cars we'll see this year must be very serious work, because Webber doesn't appear to be smiling at all. We'll guess there's a big smile on the inside, though, and some tales to tell to his Porsche teammates at the next WEC race. Maybe the next time we see the 911 GT3 RS at the 'Ring, it will be doing the timed lap we're all waiting for. Related Video:

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?