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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche Panamera gets new diesel in time for Frankfurt

Diesel may not be the first thing that comes to mind when you think of Porsche, but in the European market - that vital one which Porsche calls home - diesels are indispensable. Particularly when you're trying to extend beyond niche sports cars and into the mainstream luxury sedan market as Zuffenhausen has with the Panamera. In fact, diesels account for 15 percent of Panamera sales worldwide (even though they're not offered Stateside), so to keep oil-burning customers happy, Porsche has announced a series of upgrades.
Set to be unveiled in the flesh at the fast-approaching Frankfurt Motor Show, the new Panamera Diesel packs 300 horsepower. That's 50 hp (or 20 percent) more than the model it replaces, significantly dropping the 0-62 sprint from 6.8 seconds to 6 flat, and raising top speed from 152 miles per Autobahn-crunching hour to 161. While they were at it, Porsche's engineers also fitted the rear differential with torque vectoring (previously reserved for gasoline-burning models) and retuned the transmission and suspension.
You can delve into the press release below for all the details - including the new model's improved towing capacity! - but the reality, for better or worse, is that the Panamera Diesel isn't offered here. So if you've been celebrating Labor Day (or even Labour Day, for our friends to the north) like we have, don't go looking for it at your local dealer, who will have only a Cayenne Diesel to show you instead.

Father-son team grows close by building tuned Porsche

We've seen several heartwarming videos of kids bonding over cars with their parents, whether racing together or giving them as gifts. The story of Leh Keen and his father McGrath, though, is somewhat different. Not many dads are looking for a vehicle quite this mental.
As Leh tells it, his dad saw a video online of one of the wild Porsches from Japanese tuner Rauh-Welt Begriff and decided that he needed one of the creations in his own garage. Since Leh knows something about cars himself as a driver for Alex Job Racing in the United SportsCar Championship, McGrath put his son in charge of managing the build from the company.
When the car made it to the US for completion from Rauh's famed builder Nakai, father and son bonded over the red, widebody 993-platform 911. The final product is certainly eye-catching. Scroll down to watch the video that features not only an engrossing father-son tale but also a seriously wicked, tuned Porsche from one of Japan's finest.