2024 Porsche Macan on 2040-cars

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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche Pajun to go all-electric as Tesla rival

Porsche has been rumored to be working on a smaller counterpart to the Panamera for nearly four years now, but we have yet to see any sign of the model dubbed Pajun coming to fruition beyond a digital rendering hidden in the background of another Porsche design. Apparently Stuttgart has been having trouble making the business case in an already crowded market segment. But that doesn't mean the project is completely off the table. According to the latest from Germany's own Auto Motor und Sport, Porsche is now planning to launch the so-called Pajun (shorthand for Panamera Junior just like the Macan project was previously called Cajun) purely as an electric vehicle. With an eye evidently fixed on how dedicated hybrids and EVs are gaining traction in the marketplace (to say nothing of actual tarmac), the electric Pajun - almost certain to carry a different name to the showroom – would be different enough to distinguish itself from existing four-doors of that size like the Mercedes E-Class, BMW 5 Series, Audi A6, et al. Word has it that Porsche believes that battery technologies will advance enough over the next four years to give its four-door EV a range of nearly 250 miles on a single charge. The model's arrival would be just the latest in a series of environmental concessions made by the company with the broadest range of plug-in hybrids on the market. Aside from the E-Hybrid versions of the Panamera and Cayenne, Porsche arguably led the charge (so to speak) towards hybrid hypercars with the 918 Spyder, is downsizing many of its engines and is turbocharging almost the entirety of the 911 range.