2014 Porsche Cayman on 2040-cars

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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Wandering the Chopard Heritage Tent at Rennsport Reunion V

Porsche has a ton to celebrate at its Rennsport Reunion V being held at Mazda Raceway Laguna Seca this weekend. While some other luxury carmakers are hurting, Porsche sales are up. The 919 Hybrid won Le Mans in only its second year of competition, then came to America and won the World Endurance Championship race at Lone Star Le Mans in Austin, Texas the weekend before Rennsport Reunion. It just introduced its 2017 911 Carrera with a turbocharged engine for the first time ever for the line, and our initial impressions from the passenger's seat are that it's pretty good. And humor us while we have this out for the conspiracy theorists, but one can imagine some back-room celebrations since with Porsche Chairman Matthias Muller's promotion on Friday, September 26, Porsche completed its takeover of Volkswagen. Remember when that was a thing, when 16-year Porsche CEO Wendelin Wiedeking tried to work the stock market to get control of VW but failed, so VW swallowed up Porsche instead? More concretely, around 50,000 people have come to the Reunion, and there are 1,400 Porsches parked in all the corrals. This year's event is devoted to Le Mans, with eight of the brand's 17 winners in attendance. We spent most of our time on the penultimate day in the Chopard Heritage Display, though, wandering through four rows of vintage machinery. The vehicles were even more instructive than they were beautiful - the Spyders, the RS editions, the Abarth-bodied racers, the company's first flat-eight race car, the 911 SCRS rally cars that led to the shows-topping 959, all help explain in metal what Porsche is referring to in its press releases and when it puts out special editions. They teach the history of personnel inside and outside of Porsche, too: like that Ferdinand Piech led the team that created the famous-on-sight 1968 917K at the same time as he was leading development of the Porsche 914; and that one of our own colleagues, the late Denise McCluggage, drove to victory in the 1957 Watkins Glen Grand Prix in a 1954 Porsche 550 Spyder 1500RS. There's a huge, captioned gallery above of just some of the wares parked in the Chopard Heritage Display. Have a look and a read, and the next time a Porsche rolls out a commemorative limited edition, one of these could be the car they're looking back at. Related Video:

Porsche opening network of dedicated Classics centers

Porsche is in the process of opening a new network of service centers specifically focused on its classic cars. By 2018, the German automaker aims to have 100 such locations up and running around the world. What you're looking at here is the first. Opening this week in Gelderland – a city on the outskirts of Arnhem in the Netherlands – the first dedicated Porsche Classic Center is designed to support older vehicles from Zuffenhausen's history. That means undertaking service and maintenance, installing original parts, partially or completely overhauling of vintage vehicles – even selling classic Porsches certified by the factory. The company reports that over 70 percent of the vehicles it has ever produced are still running. That rather impressive statistic speaks to the quality of the vehicles in the first place, but also the dedication of their owners to keep them running, and the necessity for proper service and maintenance. The chain of 100 or so Porsche Classic Centers to open around the world will stem from the existing network of Porsche Classic Partners. As it is, the network includes 24 such partners around the world, principally in Europe, Asia, and Africa. Ten of those 24 are located in Germany alone. However the new network will incorporate locations in North America as well. Premiere for Porsche Classic Centre in Gelderland World's first Porsche centre for classic cars to open Gelderland/Stuttgart. The world's first Porsche Classic Centre is just about to open: from 26 November 2015, the Porsche Classic Centre Gelderland, just outside of Arnhem/Netherlands, will be offering services for classic cars of all ages from Zuffenhausen. This is the first time that service, workshop and sales exclusively for the classic sports cars have been brought together under one roof. A small number of additional certified Porsche Classic Centres are set to follow around the world and produce an even more closely knit Porsche Classic network. More than 70 per cent of the vehicles ever produced by Porsche are still running today. To ensure that these classic cars receive optimum support and overhaul facilities, Porsche is establishing an international dealer and service network with some 100 centres to reach completion by 2018. This mainly involves Porsche centres which will provide support for sports cars of earlier eras in addition to the current models and will be certified as Porsche Classic Partners.