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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche 5 Series fighter may be electric

We know that Porsche is developing a seventh model range for its lineup thanks to the March announcement from company boss Matthias Muller. The actual identity of this future vehicle remains a mystery, though. Autocar is coming down firmly on the side of the smaller Panamera, codenamed the Pajun, and speculates the new entry might be available in battery electric and hydrogen fuel cell versions based on recent patent filings. Porsche is famous for sticking with the rear-engine layout on the 911 for decades, even as the company moves the powertrain forward in other models. According to Autocar, the EV version of the Pajun might mark a return to these roots. The German brand is reportedly preparing a modified version of Volkswagen Group's MSB platform for the new vehicle. Called eMSB, the setup puts the batteries and electric motors at the back, and each rear wheel would receive power separately to allow for torque vectoring. The system is estimated to generate 420 horsepower, which is on par with the all-wheel-drive Tesla Model S 85D. The fuel cell Pajun would join the lineup later. The Pajun is rumored to take on the likes of the BMW 5 Series and Mercedes-Benz E-Class, but any luxury EV of that size must count the Tesla Model S as a competitor, too. According to Autocar, the styling takes cues from the Panamera Sport Turismo concept (pictured above) and could launch around 2018. Rumors of Porsche's Tesla-fighter were swirling for months before Muller's announcement, and talk of the Pajun has gone on even longer. Previous reports have suggested the possibility of a 300-mile range and an all-wheel-drive layout with 600 hp. While the actual design has remained ambiguous beyond the potential link to the Panamera, the model was possibly spied last year at the Porsche Design Tower in Florida.

Car Club USA: Porsche Club of America Escape to Rushmore

The Porsche Club of America, whose motto is "it's not just the cars, it's the people," plans its annual Escape in a different city every year. This year's was particularly epic, as Porsche fans headed to the Black Hills of South Dakota for their gathering. The scenery and the history are part of the attraction, but the winding roads are the real headliner. "This road right here is the reason why we chose the Black Hills of South Dakota to do the 2015 Escape," said Ron Johnson of the Nord Stern Porsche Club as he navigated the mountain range. "These Porsches really love these twisty, curvy roads." That statement neatly sums up why the sports cars have resonated so deeply with their owners and enthusiasts for so long. In addition to the guided tours and drives around the winding terrain, the club hosts a car show. This year marks the club's 60th in the United States, and the Escape drew a wide range of Porsches of all vintages. Lloyd and Donna Nelson from Valley City, ND, arrived in their 1955 Porsche Speedster, which they purchased alongside a 1951 coupe in 1964 for a grand total of $750. Needless to say, it was a good investment – although they didn't know it at the time. "We had two children, one on the way, we were both working and I really didn't see the sense in two old cars," explained Donna. "I said, 'one of them has to go,'" to which Lloyd responded, "which one of the kids?" They sold the coupe long ago, but the speedster is still gorgeous and gets more than its fair share of stares and use. Will they win best of show? "This is what us as enthusiasts dream of," Johnson said. Watch the latest episode of Car Club USA to see how it turns out and for a snapshot of life at the Escape. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.