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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche trio seals endurance drivers' title

Fifth place. That's all it took for the Porsche team to seal the drivers' title in the 2015 FIA World Endurance Championship. And that's just what they did this weekend in the 6 Hours of Bahrain. The leading lineup of Timo Bernhard, Brendon Hartley, and Mark Webber drove the #17 Porsche 919 Hybrid to the drivers' title to cap a dominant season for the Weissach team. Porsche already won the pinnacle race at Le Mans this past summer, and drove home the manufacturers' title at the penultimate round in Shanghai. The championship-winning trio of Bernhard, Hartley, and Webber won four out of the total eight rounds this season – including the races at the Nurburgring, Circuit of the Americas, Fuji, and Shanghai. That gave them 166 points in the final standings, besting the 161 achieved by the Audi team of Andre Lotterer, Marcel Fassler, and Benoit Treluyer, who won at Silverstone and Spa. In beating Audi to the top honors in the championship and at Le Mans, Porsche has completely locked its corporate cousins (and chief rivals) out of the winner's circle for the first time in years. Last season saw Toyota win both titles in the WEC, but Audi still won at Le Mans. Audi won both titles in the first two seasons of the championship, and the French endurance race all but three times in the past 16 years. The last time Audi was completely shut out was in 2009, when Peugeot won at Le Mans and Aston Martin took both titles in the associated Le Mans Series with its Lola-based LMP1 prototype. This latest achievement only adds to Porsche's unsurpassed sports car racing trophy cabinet. The German outfit won 12 manufacturers' and teams' titles (and another six drivers' titles) in the 1970s and 80s under the previous World Sportscar Championship. It has won at Le Mans a record 17 times, and another 18 each at Sebring and Daytona. Porsche also took the checkered flag at the Targa Florio 11 times, won the Monte Carlo rally four times, the Dakar twice, and with TAG and McLaren, won three drivers' titles, two constructors' titles, and 25 grands prix in Formula One. Related Video: Porsche works drivers win the FIA World Endurance Championship drivers' title The new champions: Timo Bernhard, Brendon Hartley and Mark Webber Stuttgart.

2013 Porsche 911 RSR makes official debut

Porsche is ready to go racing in 2013, showing off a new 911 RSR today that is scheduled to compete in several endurance events this year. Based on the current 991 911, the new RSR will compete in the 2013 season of the World Endurance Championship and the 24 Hours of Le Mans. It will not, however, make an appearance in a North American racing series this year.
The 2013 version of the racecar has increased in wheelbase by some four inches, features a new wishbone front suspension in place of the last-generation's McPherson strut setup and boasts a new, lightweight six-speed racing gearbox. The engine, meanwhile, is an "optimized" version of last year's car, a 460-horsepower 4.0-liter boxer six-cylinder. Extensive use of carbon fiber and polycarbonate windows help the RSR shed weight, and Porsche has also balanced the weight more evenly with a lower center of gravity.
Porsche has thoughtfully dedicated some space to celebrate the 911's 50th Anniversary, with the number 50 clearly visible in the top-down view of the RSR, as well as along the doors. Scroll down to read the full Porsche press release, below.