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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

2015 Porsche Macan S

I'd be willing to bet that 99 percent of all Porsche Macan owners will never take their vehicle on a track or see any more off-roading than a dirt path to a summer cottage, yet I maintain that there is no better venue to explore the absolute outer limits of the automaker's newest small family transport than on a racing circuit and an off-road course. It's testing at each extreme of the vehicle's operating envelope, with both challenges requiring very different capabilities. With that in mind, and looking forward to dirty floor mats and corded tires, I jumped at the opportunity from Porsche to wring out its new Macan S at Willow Springs International Raceway, located in Southern California's high desert.
The range-topping Macan Turbo (base price $72,300 plus $995 destination), with its 400 horsepower twin-turbocharged 3.6-liter V6 gets most of the glory these days. But many, including myself, would argue that its slightly less powerful sibling, the Macan S, is actually the pick of the new litter. Despite having 60 fewer horses under the hood and giving up six-tenths of a second in the sprint to 60 miles per hour, it costs a massive $22,400 less - money better spent on equipment that improves the crossover's ride comfort and capability, or perhaps a well-used Boxster for weekends.
Despite a reasonably attractive starting price of $49,900 (plus destination), very few Porsche buyers will leave the showroom with a base model. My Dark Blue Metallic Macan S tester was equipped with a slew of mechanical upgrades, including air suspension with Porsche Active Suspension Management (PASM), Porsche Torque Vectoring Plus (PTV Plus), Sport Chrono Package and 21-inch 911 Turbo Design wheels. A Premium Package and a few other miscellaneous options bloated its price to $69,870. That's a very steep price for the premium compact crossover segment, but it's still less than a base Macan Turbo.

Porsche updates Macan range to match new GTS

Porsche just rolled out the new Macan GTS, packing a number of enhancements and updates. But while some of those revisions remain limited to that specific model, others are being shared across the Macan range. Chief among the updates to the Macan is the new Porsche Communication System, which was introduced on the latest 911 variants, then on the Macan GTS, and now on the rest of the small crossover lineup. The system centers around a seven-inch touchscreen display and integrates onboard wifi, Bluetooth and smartphone connectivity, and a new 3D navigation interface. The revised Macan can also be had with full dynamic LED headlights instead of the bi-xenon units. Finally, Porsche is also offering some new accessories for the Macan Turbo, including new interior and exterior packages, as pictured in the gallery above. There are new 21-inch wheels, trim pieces, and smoked rear lights for the outside, and Alcantara trim and other special touches for the cabin as well. The updates and packages are being rolled out initially in Porsche's home market, but should be arriving Stateside as well in due course. Exclusive exterior and interior packages for the Macan Turbo More functionality and individuality for the Porsche Macan Stuttgart. Porsche is significantly upgrading the Macan. To coincide with the world premiere of the Macan GTS at the Tokyo Motor Show 2015, the new model year of the compact SUV is also receiving enhanced infotainment and comfort features. The new Porsche Communication Management (PCM) now comes in the Macan as well. Just a short while ago, the system celebrated its debut in the 911. Highlights are real-time route navigation, simplified operation and an integrated Wi-Fi hotspot. Porsche is also offering new full-LED headlights as an option for all models of the sporty SUV. Greater comfort and functionality are augmented by a bonus in sportiness. A re-engineered steering controller provides a more direct handling experience and improved contact with the road. Extended exterior and interior packages are available as options exclusively for the Macan Turbo. Now customers can introduce even more individual styling to their vehicle. The new PCM generation: easier operation and improved connectivity The centrepiece of the infotainment system that comes as standard in all Macan models is the new, high-resolution seven-inch touchscreen. The redesigned user interface employs intuitive operation, similar to that of a smartphone.