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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder already almost sold out?

Still planning on getting your hands on a Porsche 918 Spyder? You'd better act quickly, because word has it that the hybrid hypercar is nearly sold out.
While Porsche has reportedly only delivered a little over 30 of the 918 examples of the Spyder it plans to manufacture in total, Automotive News says that production is sold out through late March or early April - just a few months shy of when production is set to wrap in July.
That's pretty impressive for a car with a base price of almost $850,000, especially one requiring a $200,000 deposit just to get your name on the list. Still, that sum is significantly less than its competitors get for the McLaren P1 or LaFerrari, both of which sell for over a million (if you can actually get on one at that price), though in fairness, production of each is limited to less than half of the 918 Spyder.

Seinfeld takes Seth Meyers out in the perfect Porsche

The latest episode of Comedians In Cars Getting Coffee features Seth Meyers of Saturday Night Live fame riding shotgun in what is a very special Porsche from host Jerry Seinfeld's collection: a 1973 911 Carrera RS 2.7. Seinfeld chose the "no-nonsense" sports car because he thought it fit his guest's personality (Meyers thinks motorcycles "are like the cigarette of transportation"), but we enjoy the chance to see one of these rare, über-valuable Porsches being driven on city streets - and in the rain, no less! What we don't like seeing is the Carrera RS being parallel parked behind a pick-up truck, though, fortunately, it seems that Seinfeld was able to avoid any front-end damage to the comparatively fragile Porsche.
Once at the coffee shop, the two comedians have a candid conversation about Meyers' time with SNL, from his early days on the show when he didn't think he was good enough to be a cast member to some of the high points in his career, such as SNL's "Really!?" segment that he performed in and how he became a writer for the show.
After coffee, when they're back in the car and Seinfeld opens up the throttle of the lightweight RS 2.7, he manages to eke out a big grin from Meyers - or maybe it was a grimace at the thought of driving in the rain on old tires. Whatever the case, be sure to watch the video below (and stay tuned until the end for a surprise).