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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche previews new 911 in development

Porsche has taken the rather unorthodox step of releasing a series of photos of a new vehicle before it reveals it in full, sans brightwork and covered in dirt. That model, as you can see, is the new 911, expected to feature a number of upgrades and some big changes over the 991-generation line it will replace. The photos give us an advance look at the update, with more details to follow. Likely to be dubbed (unofficially) as the 991.2 or 991.5, the new 911 will encompass the usual array of visual updates: revised bumpers, headlights, rolling stock, interior equipment... the works, as we saw from the most recent batch of spy shots. But the biggest change will be under the hood, where Porsche is expected to fit a new family of downsized, turbocharged flat-six engines to replace the naturally aspirated units in the current models, likely with more power and improved performance to boot. We expect the launch of the new 911 to kick off a raft of new versions to follow, including coupes, convertibles, and Targas (as you can see from the photos), as well as rear- and all-wheel-drive versions in various states of tune. The current generation, after all, bred a about two dozen versions, and you can bet the new one will lead to just as many, from the base Carrera all the way up to the Turbo. That will (as in the all-turbo Macan range) likely remain the flagship model, even after the forced induction no longer sets it apart. The GT3, GT3 RS and a new purist model are expected to be the only hold-outs for atmospheric pressure, but the widespread adaptation of turbocharged power will put another degree of separation between the new 911 and the naturally aspirated, air-cooled models of old. For more details, we'll have to wait until Porsche reveals the full monte, but for a taste of what's to come, look no further than the 19 high-resolution images in this slideshow. Related Video: Featured Gallery 2017 Porsche 911: Testing View 19 Photos Image Credit: Porsche Porsche Performance porsche 991

Watch Porsche legend Jeff Zwart frolic in the snow in his 356

Racing driver Jeff Zwart picked up a 1953 Porsche 356 Pre A to use as a historical prop in a Cayenne commercial, then decided to keep it when the filming was done. Then, explaining to filmmaker Will Roegge that his vintage toy does really well in slippery conditions, Zwart throws it around in the Colorado snow - on pencil-thin studded tires on 16-inch wheels - to prove the point.
Don't expect roostertails in this winter wonderland video, however; with just about 60 horsepower at sea level, gumption drops to about 40 hp when playing at 9,000 mountainous feet. But that's still plenty to work as a testament to the phrase, "If you've got it, flaunt it," and you can watch it below.