2013 Porsche Cayenne Diesel on 2040-cars

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Porsche 5 Series fighter may be electric

We know that Porsche is developing a seventh model range for its lineup thanks to the March announcement from company boss Matthias Muller. The actual identity of this future vehicle remains a mystery, though. Autocar is coming down firmly on the side of the smaller Panamera, codenamed the Pajun, and speculates the new entry might be available in battery electric and hydrogen fuel cell versions based on recent patent filings. Porsche is famous for sticking with the rear-engine layout on the 911 for decades, even as the company moves the powertrain forward in other models. According to Autocar, the EV version of the Pajun might mark a return to these roots. The German brand is reportedly preparing a modified version of Volkswagen Group's MSB platform for the new vehicle. Called eMSB, the setup puts the batteries and electric motors at the back, and each rear wheel would receive power separately to allow for torque vectoring. The system is estimated to generate 420 horsepower, which is on par with the all-wheel-drive Tesla Model S 85D. The fuel cell Pajun would join the lineup later. The Pajun is rumored to take on the likes of the BMW 5 Series and Mercedes-Benz E-Class, but any luxury EV of that size must count the Tesla Model S as a competitor, too. According to Autocar, the styling takes cues from the Panamera Sport Turismo concept (pictured above) and could launch around 2018. Rumors of Porsche's Tesla-fighter were swirling for months before Muller's announcement, and talk of the Pajun has gone on even longer. Previous reports have suggested the possibility of a 300-mile range and an all-wheel-drive layout with 600 hp. While the actual design has remained ambiguous beyond the potential link to the Panamera, the model was possibly spied last year at the Porsche Design Tower in Florida.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche employees take pay cuts so they can build Mission E

Porsche's 13,000 workers in Zuffenhausen, Germany, agreed to work more and at adjusted wages to ensure that the factory can build the production version the Mission E electric performance sedan. Their sacrifices could save the German sports car maker several hundred million euros, according to Reuters. The Zuffenhausen site was possibly in danger of losing the Mission E because workers there receive higher wages than Porsche's other factories. The specific savings from these concessions reportedly include increasing the workweek by one hour to 35 hours and eliminating portions of pay increases between 2016 and 2025. Porsche didn't officially confirm the precise cuts, but a spokesperson told Reuters: "Employer and employees have jointly drawn up measures that have led to the decision of producing the Mission E model at Zuffenhausen." Porsche plans to invest about $768 million into the Zuffenhausen factory over the coming years. That money will help create over 1,000 new jobs and will build a new paint shop, assembly plant, and upgrade the engine factory to produce electric motors. The expansion will also allow the company to move all production of the Cayman and Boxster to Zuffenhausen by August 2016 rather than the current strategy of outsourcing some of the models' assembly to Osnabruck, Germany. The Mission E should enter production by 2020, and Porsche Executive Board Chairman Dr. Oliver Blume promises it to be the "most sophisticated model in this market segment." The concept at the 2015 Frankfurt Motor Show offered a glimpse at the next-gen technology by presenting a swoopy EV sport sedan with all-wheel drive and a total of 590 horsepower from two electric motors. Porsche claimed the concept could reach 62 miles per hour in just 3.5 seconds and go nearly 311 miles on the European testing cycle.