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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

$76,400 Porsche S E-Hybrid will debut in Paris

The 2015 Porsche Cayenne S E Hybrid will be an all-new model, one that adds a plug – and the required associated technological bits – to the currently available Cayenne S Hybrid. The most important of those bits is a 10.8-kWh lithium-ion battery, but Porsche's Calvin Kim told AutoblogGreen that the SUV's electric-only range is still pending certification, but Hybrid Cars says that Porsche is estimating it'll be somewhere between 11 and 22 miles, "depending on the style of driving and route topography." Other than the new battery, the electric motor has been upgraded to a 95 horsepower/70 kW unit (up from the 47-hp/34 kW motor in the Cayenne hybrid without a plug). The overall powertrain now puts out a total of 416 hp and can go from 0 to 60 miles per hour in 5.4 seconds. Alongside the electric parts, there's a 3.0-liter supercharged V6 engine and an 8-speed automatic transmission. You can find all of the E-Hybrid's available specs here and stay tuned for more information on the new plug-in SUV when it makes its debut at the Paris Motor Show in early October. The SUV will go on sale in the US on November 1, 2014 with a starting MSRP of $76,400, plus a destination charge of $995. In a new press release (available below), Porsche is also proudly saying, once again, that it will be the world's only automaker offering three plug-in hybrid models, once the Cayenne S E-Hybrid hits the market. The others are the Panamera S E-Hybrid and the 918 Spyder. How long will this reign at the top last? World premiere of the Porsche Cayenne S E-Hybrid in Paris Leading the industry: Porsche offers three plug-in hybrid models Stuttgart/Atlanta. The new Porsche Cayenne S E-Hybrid celebrates its world premiere at the Paris Motor Show. It is the world's first luxury SUV to offer a plug-in hybrid drive, setting new standards in its segment. The Cayenne S E-Hybrid also makes Porsche the leading manufacturer of plug-in hybrid vehicles: Complementing the Panamera S E-Hybrid and the 918 Spyder, Porsche is the only manufacturer worldwide to offer three plug-in hybrids. In addition to the Cayenne S E-Hybrid, Porsche is presenting the other models that comprise the new generation of Cayenne including the Cayenne S, Cayenne Turbo, and Cayenne Diesel. Increased efficiency and performance, even more precise handling, a sharper design and a broadened array of standard equipment are its defining features.

Top Gear brings together LaFerrari, McLaren P1 and Porsche 918

Earlier this month, Top Gear released a brief video of the comparison test between three hybrid hypercars we'd all been waiting for: the Ferrari LaFerrari, McLaren P1 and Porsche 918 Spyder. The story was done by the print magazine and not by the television show, and the video they released was barely over half a minute long, reserving the full version for subscribers of the iPad edition. Now the British mag has put the full video on YouTube, and while it's still only a minute and a half long – three times the length of the previous teaser – it's packed with electrified exotic goodness. The test surely took some serious wrangling to put together, and though the metal (or carbon fiber, as the case may be) was apparently furnished mostly by private owners, to hear Top Gear tell it, the manufacturers – Ferrari, McLaren and Porsche – were eager and helpful in putting the showdown together. For the final conclusions, we're afraid you'll still have to buy the magazine, but for a rare chance to watch all these three world-beaters on the same road at the same time, you'll want to scope out this latest video clip. Related Video: News Source: Top Gear via YouTube Ferrari McLaren Porsche Hybrid Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari