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Pick up your Porsche in Atlanta, get free track time

Want to pick up a new Porsche from the factory? That's an option, but you have to fly out to Germany and then have your car shipped back Stateside. If that sounds like too much globetrotting, Porsche Cars North America is now offering the next best thing at its new US headquarters. It even includes some extras you don't get with factory delivery. The company's New Vehicle Delivery program allows customers to order a new Porsche at their local dealership and then pick it up at the Porsche Experience Center at One Porsche Drive in Atlanta. After touring the facility, customers get acquainted with their new cars with help from an expert then lap the on-site test track for an hour and a half and grab lunch at the company's gourmet Restaurant 356. The best part is, unlike the many options Porsche offers, PEC delivery adds nothing to the price of the car. You will, of course, have to cover the gas to get back to wherever you and your car live. Porsche has already kicked off the program. The first participant, Tracy Blumenthal, came out from California to pick up her new Cayenne S E-Hybrid. As a special bonus for being the first customer, former Le Mans class winner David Donohue took her for a ride in the 918 Spyder. Sounds like a pretty good day, if you ask us, especially when you get to go home with a new Porsche at the end. Related Video: Porsche Launches New Vehicle Delivery Program at Experience Center in Atlanta April 25, 2016 Atlanta, Georgia. Porsche Cars North America has launched its New Vehicle Delivery program at the Porsche Experience Center (PEC) in Atlanta. The program enables customers to place a factory order for a new vehicle through any authorized Porsche dealer in the U.S. and take delivery directly from the experiential destination, located at One Porsche Drive in Atlanta. California forensic accountant and attorney Tracy Blumenthal was the first official customer to participate in the program today when she picked up her new Cayenne S E-Hybrid sport utility vehicle. "We are thrilled to launch the New Vehicle Delivery program as another premium offering at our Porsche Experience Center in Atlanta," said Andre Oosthuizen, Vice President, Marketing, for Porsche Cars North America.

UPDATE: Porsche could raise its stake in Rimac, and Rimac weighs in

CLARIFICATION: An earlier version of this Reuters story said Porsche could raise its stake in Rimac to nearly 50%, but Rimac reached out to Autoblog to say that's not so. Here is a statement from Mate Rimac: "We have a very strong partnership with Porsche that is key for Rimac Automobili. Porsche is a shareholder in Rimac since 2018 with 15.5% ownership currently, accumulated over several rounds of investment. While it is true that we are discussing further expansion of this collaboration that will lead to increase of Porsche's stake in Rimac Automobili, some media have mistakenly reported that Porsche would take over 50% or nearly 50% of the company.   We are very happy that the partnership with Porsche will strengthen even further, but it is in the interest of both Rimac and Porsche that Rimac is a fully independent company. We are working with many car companies that are not our shareholders and there is a clear separation between shareholding and projects. It is very important to us that our industry customers have the peace of mind that Rimac is independent and that there is an "Information Firewall" between projects and shareholders (not only Porsche, but also Hyundai and others) - and this will not change. Confidentiality is very valued in the industry and one of the basics for collaboration between companies. Our shareholders are happy with such an arrangement and expect the same level of professional behaviour and confidentiality for their projects and customer projects.   So, the point is: Porsche's stake will increase but nowhere near to 50% and Rimac will remain independent with many industry customers that are not our shareholders/investors." The original story, with the 50% reference removed, appears below.   FRANKFURT — Volkswagen unit Porsche is participating in a financing round of Rimac Automobili that will see the electric supercar maker raise 130 million-150 million euros ($157 million-$181 million), its owner Mate Rimac told weekly Automobilwoche. The fundraising should be completed in two to three months and another round is planned at the end of the year, Rimac told the trade journal. Porsche owns a 15.5% stake in Rimac Automobili and could raise its stake in a deal that would also include the transfer of Volkswagen's supercar brand Bugatti to Rimac, Automobilwoche said. Volkswagen and Rimac were not immediately available for comment on Sunday.

Porsche responds to PETA after tiger cub displays at Macan dealership events

Porsche has found itself in the good graces of People for the Ethical Treatment of Animals, which is pretty odd considering it's the only brand we know of that offers leather-lined vents. The activist group is praising the sports car manufacturer's handling of reports that some of its dealerships were set to feature tigers or tiger cubs at the local launch events for the Macan. Apparently, "macan" is the Malay word for tiger, which explains the connection between a highly touted crossover and a jungle cat.
A Tampa, FL dealership already displayed some three-week-old cubs, with PETA saying tigers for display should be at least eight to 12 weeks old. Even then, the group argues that the animals can suffer due to stress, malnourishment, neglect and a lack of veterinary care. The group brings up legal concerns, as well, arguing that if one of the cubs bit a customer, the dealership could be held liable (we're no big cat experts, but it seems unlikely a three-week-old cub could do that much damage).
Porsche's PR department quickly reacted to PETA's claims, with Vice President of Marketing Andre Oosthuizen, telling the group that Porsche is concerned about the "welfare of any animal, large or small, wild or domesticated." Oosthuizen's statements were reported in an official PETA blog.