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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Meet the new Porsche 718 Boxster and Boxster S

The rumors were mostly true. Porsche had already confirmed that the Boxster and Caymans would receive a "718" appended to their badges, in honor of their famous mid-engined racecar of the 1950s and '60s, but the mechanical details were left up in the air. We were almost certain both would be powered by turbocharged flat-fours of a couple of displacements and outputs, and now we can confirm that this is the case. Porsche has revealed the official specs for the 718 Boxster, which will go on sale in Europe this April. The biggest news concerns the flat-fours. The regular 718 Boxster will get a 2.0-liter, turbocharged flat-four producing 300 hp. The 718 Boxster S will get an extra half-liter of displacement and a variable-geometry turbocharger to produce a total of 350 hp. This represents a 35 hp gain over the current Boxster and Boxster S, respectively. Porsche also claims the turbo fours improve fuel economy by around 13 percent. By the NEDC European test cycle, the 2.0-liter gets roughly 34 mpg and the 2.5 gets 32 mpg, although rest assured that EPA test results will yield different numbers than the optimistic European test. Torque gains with the new boxer fours are significant. The 2.0-liter gains 74 lb-ft of torque for a total of 280 lb-ft from 1,950 to 4,500 RPM. The 2.5 gains less, 43 lb-ft, for a total of 309 lb-ft over the same rev range. The extra torque and wide torque band make the 718 Boxster quicker to 60 mph, at least when equipped with the PDK gearbox and the Sport Chrono Package. The 2.0-liter car does the deed in 4.5 seconds, a 0.7-second improvement, and the 2.5-liter car is claimed to hit 60 mph in 4.0 seconds, a 0.5-second improvement. 2016 Porsche 718 Boxster View 11 Photos Inside, a new dash houses the latest Porsche Communication Management infotainment system with a touchscreen, included on all 718 Boxsters as standard – although nav is an optional extra. The buttonless, capacitive-touch center stack we just spied on the next Panamera does not make it inside the 718 Boxster, which makes do with a very similar button layout to the current car. Both cars will come with a six-speed manual as standard, which is great news, and a PDK will be optional for both. Porsche also claims to have made the electrically-assisted steering more direct, and retuned the suspension. An optional PASM package lowers the car by 0.4 inches while providing the benefits of active dampers. From a styling standpoint, this is an evolution of the current theme.

Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344: