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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Porsche 911 2.7 RS values up by nearly 700% in the last 10 years [w/video]

These days if you have a wad of cash to invest in a classic car, Ferrari seems to be the best option. Hagerty's price index for the Italian supercars was up 43 percent in 2014, and Prancing Horses made up eight of the highest-selling vehicles at auction for the year. However, if you really want to watch your funds grow faster than practically any other legal investment, it might be worth setting your sights north of Maranello to Porsche in Germany. According to research from the Discovery Channel, the 1973 Porsche 911 Carrera 2.7 RS is the quickest-appreciating vehicle in the past decade, at least in the UK. In 2004, prices hovered around 65,000 pounds ($101,350 in current money), but buying one today would set you back over 500,000 pounds ($779,600). Rarer lightweight models go for even more. More than just a solid investment, buyers get what is considered to be the ultimate expression of the early 911. Built as a homologation special for racing, Porsche used the classic tactic of fitting a larger engine to boost power to about 210 horsepower while simultaneously cutting weight. A lower front air dam, extended fenders for wider wheels and ducktail spoiler at the back made sure the grip, aero and styling fit the motorsports attitude. You can get a brief taste of what it's like to drive one of these rare Porsches in the video from The Telegraph below. This one is even for sale, with an ambitious price of around 600,000 pounds ($935,000), and it also features legendary racer Derek Bell's autograph on the ashtray. Hopefully the car's eventual buyer remembers that the RS is a fantastic piece to drive, too, and stretches its legs every once in a while. News Source: The TelegraphImage Credit: The Telegraph Porsche Car Buying Ownership Coupe Performance Classics Videos porsche 911 carrera collector cars classic car values