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Porsche 918 Spyder configurator goes live

That didn't take long. The debut model of the new Porsche 918 Spyder is still thronged by onlookers at the Frankfurt Motor Show, while the German sports car maker is hard at work putting the first version of the supercar's configuration page online. Considering Porsche configurators are some of our favorite time-wasters of the genre, we expect car-guy productivity to drop by a few percentage points over the rest of the day.
So, the 918 dream-maker doesn't list and prices as yet, and that's too bad. But considering the car is due to start off at $845,000 in the US, chances are good that unless you're reading this from the shallow end of your Uncle Scrooge-spec money pool, the cost of any part of the 918 is academic to you anyway.
To start, Porsche is offering twelve paint colors, three wheel choices and seven two-tone interior treatments. Standard lightweight bucket seats and a set of chairs with "firmer padding" are on offer, too. The options list is mostly populated with interior bits, though many - an anti-reflection interior, fire extinguisher, six-point seatbelts - are racing-oriented or functional. Note that Porsche is also kind enough to offer just one cupholder as an optional extra; the unit is made of aluminum and is detachable so that you won't have to carry the extra weight during racing. Also, Porsche probably puts you on some kind of naughty 'list' if you order one...

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Next-gen Porsche 911 may include plug-in hybrid version

According to Auto Express, there's a plug-in hybrid Porsche 911 on the way, and it could arrive as soon as the introduction of the next-generation car. At the Detroit Auto Show, the UK outlet spoke to 911 product line director Dr. Erhard Mossle, who said the Stuttgart automaker was "working on different solutions" for the next iteration of its most iconic car, and, "of course, we are discussing plug-in solutions for the 911, but there are a lot of things to solve with packaging in the car and other things to solve. It will maybe be in the next generation, yes." "When we see the 911," he said, "we see the plug-in hybrid as a performance car." Since we just saw the introduction of the turbocharged powerplant in the 911 Carrera last summer, we can expect a wait of at least four years for the next powertrain evolution. Mossle said that any 911 PHEV would remain a sporty proposition and likely retain the flat-six engine, which would give more prestige than the four-cylinder 718 (Cayman and Boxster) yet still be able to satisfy emissions regulations. Mossle is echoing the comments made by Oliver Blume, chairman of the executive board at Porsche, at the Detroit show when Blume said the production version of the Mission E concept would be a sports car that happens to be electric. As far back as 2009, in fact, Porsche has been openly discussing an electric 911, the caveat even then being that it has to perform like a Porsche while providing decent range. In the middle of 2014 it was reported that the carmaker might make a 700-horsepower 911 Turbo S hybrid, by the end of 2014 it was reported that the automaker wouldn't make a 911 hybrid. A year after that first report, a 911 hybrid was back on, using the E-Hybrid system supposedly dismissed six months before, and then last November we got spy shots of a 911 with a supposed PHEV port. But with its Mission E work, and being designated to lead the Volkswagen Group's R&D into performance hybrids, a battery-boosted 911 might finally make sense. Related Video: