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Porsche needs more people for Mission E

In an effort to get the all-electric Mission E on the road, Porsche is hiring an additional 400 people – on top of the 1,000 it previously hired – to work on the production and development of the vehicle. The majority of the new employees will work at the automaker's plant in Zuffenhausen, which is located close to Stuttgart, Germany, while others will focus on e-mobility, vehicle connectivity, and other related fields. In addition to hiring these new employees, Porsche is also looking for roughly 100 IT specialists, 50 creatives, and 70 more apprentices as part of an industry-wide push, though the Mission E is still four years away from going into production. In an interview with Australia's Drive, August Achleitner, product director for the 911, revealed that the automaker does not have any current plans to put an electric 911 on to the road. "Right now it wouldn't make sense in our opinion to offer an electric 911, or hybrid version, because there are so many disadvantages of such a concept with this narrow layout of a 911," stated Achleitner. While the automaker is currently not interested in creating an electric 911, Achleitner believes that vehicle could become a possibility in the future – 10 years into the future. Achleitner points towards a lack of demand for an electric 911 as another hindrance to the vehicle. Achleitner's comments go directly against what Lutz Meschke, a board member at Porsche AG, stated earlier this year. In March, one of Porsche's official Twitter accounts claimed that the automaker would offer a hybrid version of every model in its lineup, including the 911. Porsche never released any specific dates on when its mass hybridization project would begin, as the automaker uses the term "near future" to describe its plans. Related Video: Featured Gallery Porsche Mission E Concept: Frankfurt 2015 View 37 Photos News Source: Drive, PorscheImage Credit: Copyright 2015 Drew Phillips / AOL Green Hirings/Firings/Layoffs Porsche Coupe Electric Sedan porsche mission e porsche mission e concept

Mark Webber hospitalized as Porsche takes first WEC victory, Toyota wins championship [UPDATE]

It was a mixed bag for the Porsche team at the 6 Hours of Sao Paulo this weekend – the last race of its first season in the FIA World Endurance Championship. On the one hand, the German team took its first win since launching its LMP1 effort at the start of this season. On the other, its star driver suffered a massive crash that left him in the hospital. The crash occurred with less than half an hour to go when Mark Webber, who was running sixth in the #20 Porsche 919 Hybrid, lost control at Turn 14 at the Interlagos circuit – the same spot where he crashed his Jaguar F1 car during the 2003 Brazilian Grand Prix – and crashed tail-first into the barrier. Both Webber and Matteo Cressoni (driver of the #90 Ferrari 458 Italia with which Webber collided) were evacuated to the trackside medical center and were then taken to the nearby Hospital Bandeirantes. Both were reportedly conscious throughout but are undergoing further testing, described as being in "satisfactory" condition by the FIA medical official on the scene. The occurrence of the crash so close to the end of the race, and the time it took to clear the wreckage, meant there was not enough time for a restart, so the race was completed under the safety car. But when the field did cross the finish line, it was the #14 Porsche 919 Hybrid driven by Romain Dumas, Neel Jani and Mark Lieb that took the checkered flag – marking the first time that Porsche has won an endurance prototype race since 1989. Of course, that solitary victory was not enough for Porsche to take the title, which went to the Toyota TS 040 driven by former F1 drivers Sebastien Buemi and Anthony Davidson, who finished the race in second place ahead of the Audi R18 E-Tron Quattro driven by the retiring Tom Kristensen and his co-pilots Lucas di Grassi and Loic Duval. Top honors for the season in LMP2 went to Sergey Zlobin for SMP Racing in the Oreca-Nissan, while Ferrari took the GT title. UPDATE: Mark Webber released the following statement on his condition: "I'm quite sore this morning, am pretty bruised and have got a stinking headache. I've got no recollection of the accident or how it happened. The team is looking into the details to find out more.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?