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Force India F1 driver Nico Hulkenberg will drive a Porsche at Le Mans

Sahara Force India Formula One driver Nico Hulkenberg is officially part of the Porsche factory team for next year's 24 Hours of Le Mans; the last time a current F1 driver got permission from his team to compete in the world's biggest endurance race was in 2009 when Toro Rosso let Sebastien Bourdais pilot for Peugeot. That will make it an even busier May and June for Hulkenberg, who will get to know the 919 Hybrid in race trim by driving the 6 Hours of Spa on May 2. He'll follow that with two F1 races in May, then do the Le Mans practice day on May 31, race for Force India at the Canadian Grand Prix on June 7, be in action for Porsche at Le Mans the next weekend, then back in a Force India the following weekend in Austria. Hulkenberg is the first driver to be named for Porsche's third LMP1 in next year's race, and we already know that former F1 colleague Mark Webber will be in one of the other cars. The other two drivers joining the German haven't been named yet, but speculation is that Porsche GT drivers in the manufacturer team are on the shortlist. Numerous observers also think it could be a suitable job for a certain Englishman who might have competed in his last race for McLaren...

Porsche to expand range, Ferrari fighter a possibility

Porsche has something new on the way; not just the Cayman GT4 or 911 GT3 RS from the 2015 Geneva Motor Show, but a completely different, seventh model line. Unfortunately, the company is keeping mum about what exactly it has on the way. Porsche chairman Matthias Muller (pictured above) snuck the announcement into his speech during the brand's recent press conference. "For example, in the not too distant future we will present a seventh model series. But I am not yet able to tell you exactly when this will happen. There are already promising plans, but no board decision yet." Separately, Muller also indicated that the brand didn't want to set targets too far beyond 2018, which hints when this new vehicle might be unveiled. To lend one more possible clue, the boss said, "the high-speed high-tech laboratory of the 919 Hybrid will benefit all our future vehicles." With the absence of any more facts, speculation is filling the vacuum. Bloomberg posits that this could be Porsche's rumored competitors against Ferrari or Tesla. An electric model is rumored for 2019 with up to 600 horsepower and 300-mile range. "Tesla has built an exceptional car," Muller said, according to Bloomberg. "They have a very pragmatic approach and set the standard, where we have to follow up now." The model could also be the once-confirmed and reportedly-canceled Ferrari challenger to slot between the top 560-hp 911 Turbo S and sold-out, 887-hp 918 Spyder. There is a hole in the lineup in that niche with the latest Ferrari 488 GTB making 661 hp. Of course, there's also the already-spied Pajun four-door as yet another possibility. It's also rumored to hit the market in 2019. Although, some speculation postulates that that this smaller vehicle and the Tesla competitor are actually the same thing. Show full PR text Matthias Muller ? Annual Press Conference 2015 ? March 13, 2015 Ladies and gentlemen, After looking at business year 2014 in detail, I would now like to put my focus on 2015 and the medium-term future. The new business year started extremely well for Porsche. We were able to follow up on the success of the previous year with good delivery figures. By the end of February, we had already delivered 31,000 new vehicles to our customers worldwide. This is approximately a third more than the first two months of 2014. These figures are particularly pleasing because the global environment has not improved and is anything but easy.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?