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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Magnus Walker turbocharges his love for the Porsche 911

He's had his fill of early, long-hood Porsche 911s - he owns at least one from each model year, from 1964 to 1973 - so Magnus Walker, a fanatic of the Stuttgart, Germany-based automaker, recently set his sights on the early Porsche 930, as documented by this XCAR video called 'Turbo Fever.' Let us translate: pretty soon Walker will own all of the earliest, non-intercooled 911 Turbos - at least one from each model year, starting at 1975 and ending at 1977 (though the 1975 911 Turbo Carrera never officially was imported to the US by Porsche, so it'll be tougher to find one Stateside).
Any Porsche enthusiast can tell you why they love their car, and it often comes down to the small details that differentiate one model year from another. One of many examples is the mid-'80s 928. They look similar, but the basic difference between a 1984 Porsche 928 S and a 1985 928 S (US-spec) is two camshafts and 54 horsepower, though each car's V8 has its own pros and cons. We'll let Magnus Walker tell you all about the 930 and what makes the first three years special, as he's becoming quite the expert on early, air-cooled 911s. When the nearly 15-minute mini-documentary was filmed, which you can view below, he already had added four early 930s to his collection!

Jay Leno takes an in-depth look at a 1964 Porsche 356C restomod

Look nearly anywhere at Dr. Anand Rajani's 1964 Porsche 356C, even the engine, and you would never realize that it boasts around 50 percent more power than stock. There's no sign of any other mods to make the drive a bit more modern, either, but they're there. The car's invisible upgrades result in an amazing transformation of a car that started out pretty great to begin with, and Jay Leno can't seem to get enough of driving this beautiful, gray coupe with restorer John Willhoit. Before going for a drive, Leno takes a deep dive into the details of this Porsche's modifications, particularly of its engine. The result of all the work is a mill that looks visually stock but actually boasts a significant jump in displacement. Willhoit admits this is particular one is a fairly conservative build but output still reaches 145 horsepower and 145 pound-feet of torque. If you're worried that Jay's CNBC show might have a detrimental effect on the quality of the Jay Leno's Garage YouTube video series, then here's your answer. For vintage Porsche fans interested in the nuts and bolts of making them even better, it's hard to imagine Leno making a better clip than this one.