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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

1985 Porsche 911 rally-style classic to be auctioned for good cause

Porsches are supposed to inhabit race tracks, winding roads, and wide, flashy boulevards, right? Not all of them. Take this 1985 911 Carrera, which was has been converted into a rally-style toy that we'd love to sample on a dusty, tree-lined section of dirt. Nicknamed #Luftauto, this lovely 911 is being auctioned off by RM Sothebys during Luftgekuhlt, an event dedicated to air-cooled Porsches and put together in part by Porsche racer Patrick Long. The car has been extensively modified, both aesthetically and in terms of outright performance. We're digging the 15-inch Braid wheels, custom rally lights, and an Auto Foreign Services roof rack on the exterior. The cabin gets a custom rollbar, but it's the driver interfaces we're really drooling over – there's an OMP steering wheel and a CNC-milled shift knob made of walnut and maple, while driver and passenger will be kept in their fancy Recaro seats by Schroth Rallye harnesses. The limited tweaks to the numbers-matching, 3.2-liter flat-six – the headers and exhaust have been swapped with SSi units – do wonders for the Porsche's already impressive soundtrack. The engine isn't a new unit, of course, but it's fresh off a major round of service. There are ample suspension mods, too, with a custom-designed KW setup and long-travel dampers. A cool car being put up for auction is exciting enough, but the profits from #Luftauto are going to something even cooler – cancer research. In particular, the money made will be donated to the Autumn Leaves Project, a charity that's dedicated to battling pancreatic cancer. For those not familiar, pancreatic cancer is one of the most despised, merciless forms of cancer around, infamous for its ability to remain undetected until it's far too late to combat. It's a truly hateful disease. You can check out #Luftauto in action in the video up top. It crosses the block on April 10 in Los Angeles. Additional details can be found at the Luftgekuhlt website. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

This is how the new turbo Porsche 911 Carrera sounds

We have our first audio sample of the turbocharged flat-six engine in the standard Porsche 911 Carrera. By way of reminder, the boosted 3.0-liter engines will put out 370 horsepower and 331 pound-feet of torque in entry-level guise, 420 ponies and 368 lb-ft in the S models. To our ears, it sounds good. Yes, it's a commercial, true, we don't know what audio trickery the agency whipped up during post-production. But the sound in the commercial is good. Besides, Porsche knows what it's doing. Every time the brand breaks one of the purist's laws, the 911 accelerates through the wailing and gnashing of teeth to sell better than ever. Heck, the company's own engineers tried to beat the 911 with the introduction of the arguably much better 928, and we see how that turned out. So no matter what we think of the commercial, we have a feeling the sound of the turbocharged standard 911 will remain the same mythical siren to enthusiast ears around the world. On top of that, the new coupe and convertible are quicker, faster, more powerful, and still come with a seven-speed manual transmission if you choose. Porsche might taketh away, but to make up for it they giveth and giveth and giveth. Check out the noises in the video above, and some more of the advanced features on the new 911 in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.