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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

2017 Porsche 911 Turbo First Drive [w/video]

Remember when turbos were a big fat middle finger to the naturally aspirated status quo? The horsepower renaissance has seen the forced induction phenomenon go from badass add-on (Turbo 'Vette!) to battle cry for efficiency (Kia Optima Turbo). From econoboxes to high-end holdovers like Ferrari and Aston Martin, everybody's doing the turbo shuffle. But what does that mean for the gang from Stuttgart – and more importantly, the top-of-the-line 911 that has called itself Turbo since the mid-1970s? I spent a day in the 2017 Porsche 911 Turbo and Turbo S to find out. Now is a particularly fitting time to evaluate the latest iteration of the venerable Porsche 911 Turbo. Our scrutiny comes at a moment when standard-issue Boxsters, Caymans, and Carreras have finally adopted turbocharged platforms. The Turbo S has a top speed of 205 mph, marking the first time the model has crested the 200-mph barrier. Spoiler alert: Rather than radically transforming its long-evolved essence, the 2017 Porsche 911 Turbo has made incremental changes that makes it, well, more Turbo than ever. Horsepower for the Turbo and Turbo S climbs 20 each, to 540 and 580, respectively; 0-60 times drop to a scant 2.9 and 2.8 seconds, and these top dogs now have terminal velocities of 198 and 205 miles per hour, marking the first time the model has crested the 200-mph barrier. The forced-induction flagships have different engine hardware, another first for the lineup, with the S gaining larger turbo impellers and housings. A revised differential enhances the precision of power transfer, while the PDK dual-clutch transmission (the only gearbox available) gains a centrifugal pendulum for smoothness. The dynamic engine mounts now work harder for crisper response, and the variable damping rates have been extended at both ends for a wider range of settings. If you're a fan of hanging the tail out, you'll be pleased to know that a new Sport mode enables greater yaw angles. And if you dig indiscreet bursts of acceleration, there's now a Dynamic Boost function that preps the drivetrain for a little extra oomph by dropping down a gear and holding the throttle open to maintain turbo pressure, increasing torque from 487 to 523 pound-feet, and from 516 to 553 lb-ft in the S. Standard equipment now includes a Sport Chrono Package, camera-equipped parking sensor, and the Porsche Dynamic Light System. Engine flexibility is outstanding, allowing peak torque to start at only 2,250 rpm.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?