1998 Porsche Boxster Sports Package on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Car Club USA: Porsche Club of America Escape to Rushmore

The Porsche Club of America, whose motto is "it's not just the cars, it's the people," plans its annual Escape in a different city every year. This year's was particularly epic, as Porsche fans headed to the Black Hills of South Dakota for their gathering. The scenery and the history are part of the attraction, but the winding roads are the real headliner. "This road right here is the reason why we chose the Black Hills of South Dakota to do the 2015 Escape," said Ron Johnson of the Nord Stern Porsche Club as he navigated the mountain range. "These Porsches really love these twisty, curvy roads." That statement neatly sums up why the sports cars have resonated so deeply with their owners and enthusiasts for so long. In addition to the guided tours and drives around the winding terrain, the club hosts a car show. This year marks the club's 60th in the United States, and the Escape drew a wide range of Porsches of all vintages. Lloyd and Donna Nelson from Valley City, ND, arrived in their 1955 Porsche Speedster, which they purchased alongside a 1951 coupe in 1964 for a grand total of $750. Needless to say, it was a good investment – although they didn't know it at the time. "We had two children, one on the way, we were both working and I really didn't see the sense in two old cars," explained Donna. "I said, 'one of them has to go,'" to which Lloyd responded, "which one of the kids?" They sold the coupe long ago, but the speedster is still gorgeous and gets more than its fair share of stares and use. Will they win best of show? "This is what us as enthusiasts dream of," Johnson said. Watch the latest episode of Car Club USA to see how it turns out and for a snapshot of life at the Escape. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.

Porsche goes karting in its Cayman GTS

Think Mini is the king of Go-Kart Handling[TM]? Well, you might be mistaken, as Porsche proves here it's fully capable of delivering a driving experience that'd fit in quite nicely on a go-kart track.
Using a new and very red Cayman GTS, the Stuttgart-based manufacturer invades a kart track in northern Italy and sets the mid-engined sports car loose to slip, slide and zip its way around the circuit. As far as videos for Sunday evening go, this one ticks all the boxes.
Take a look.