1989 Porsche 930 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Next-gen Porsche Panamera loses its buttons

We have our first interior images of the next-generation Porsche Panamera. Caught undergoing testing in what looks like the area around Ann Arbor, MI, Porsche's second-gen sedan ditches the multitude of buttons found on the center stack of today's cars in favor of touch-capacitive controls. The new look works on the interior. It's clean and stylish, and the overall layout is clearly inspired by the Panamera Sport Turismo concept. We're particularly fond of of one of the features absent on the concept car – the wide, high-resolution infotainment screen. Judging by the lack of a dedicated controller on the center stack and the screen's proximity to where the driver's right hand would be, this is almost certainly a touchscreen. According to our spies, the software on that screen will be shared with Bentley, as will the Panamera's underlying platform. The new steering wheel, meanwhile, looks like it's been plucked straight from the 918 Spyder. There's a very visible protrusion at the four-spoke wheel's four o'clock position, and the button layout on the spokes looks identical to the hybrid hypercar. On the 918, this controller manages the hybrid systems, but as our spies claim this is the gas-powered Turbo S model, we aren't really sure what role it will play as we can clearly see drive mode controls on the center console. Speaking of the Sport Turismo, this prototype backs up the argument that the next Panamera will adopt the cleaner look of the 2012 Paris Motor Show concept. Even with the camouflage, the C-pillar and rear quarter window, squared-off trunk aperture, and the four LED accents in the headlights are clearly inspired by the Sport Turismo. However, the concept's most dramatic feature – its strong hatchback profile – doesn't seem to have made the transition into this prototype. We'd expect to see the new Panamera in either Geneva or Paris. The Swiss show is the unlikely choice, though, considering it's just over a month away and Porsche already has another big debut planned. So expect the new Panamera in the City of Light. Sales should begin some time in 2017.

Amelia Island 2013: Porsche 911 swarms the field marking 50 years of rear-engine goodness

Perhaps one of the most iconic sports cars in the world, it was no surprise that the Porsche 911 showed up in numbers to the 2013 Amelia Island Concours d'Elegance. Although the original 911 launched 50 years ago, the original and current models are instantly recognizable as 911s, and since the 911 has a storied racing background, there were probably just as many racing versions of the coupe as there were street-legal versions.
As the show's 2013 honoree, one of the prime racing examples was a 1970 Porsche 911 S raced by Sam Posey. There were so many cars in attendance, we didn't know where to look, but a 1985 911 Speedster concept and a Porsche-owned, rally-ready 911 Type 953 were definitely among the more impressive standouts. As an added bonus, Jacksonville-based Brumos Porsche had many of its classic racecars on display including a beautiful 959.