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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Criminal slices through Porsche's roof just to break in

Porsche fans, look away. This footage of a thief in London slicing his way into a classic 911 might be too much for lovers of the sports car to bear. Police released CCTV footage of the September break-in in the hopes of scaring up information that could lead to an arrest, the Daily Mail reported. The man pulled off his brazen daylight crime spree in the posh neighborhood of Mayfair in central London. It started when he tired to steal an older, red Porsche 911. Unable to pick the lock, he sliced through the roof with a large knife and hopped inside through the hole. Several people simply walked past the Porsche, now blaring its alarm in distress with its roof in tatters. The man then jumped out the same way he entered when he couldn't hotwire the car. To add insult to injury, the man used the large rear spoiler as a springboard to the street. It seems this suspect had brand loyalty. Witness told police they saw a man fitting the same description attempting to steal a GBP80,000 Cayenne nearby only 20 minutes later. He also threatened onlookers with a large knife. Unable to nab either Porsche, he robbed a nearby sportswear store, taking running shoes and a tracksuit. When the staff tried to stop the thief he also threatened them with a knife. Despite the multiple witness and video evidence, there are still no leads in the case. Police are asking anyone with information to come forward. Related Video:

Muffler Man gets racing suit to mark progress on Porsche Experience Center

In a dramatic change of careers, a fiberglass Muffler Man statue on the side of a busy Los Angeles freeway, formerly known as "Golf Guy," traded in his clubs for a Porsche driver's suit a couple days ago. It's no coincidence, as he's standing on land that the German automaker bought from the Dominguez Hills Golf Course a couple years ago to build its west coast Porsche Experience Center - which will be complete with a test track, restoration and maintenance facilities, a cafe and restaurant, a home for Porsche Motorsports North America and more, when it's finished in the fourth quarter of 2014.
The Porsche Muffler Man will serve as the gatekeeper to the 53-acre center and overlook the test track on the side of the 405 freeway. We can't think of a better job for a fiberglass giant that used to watch golf all day than to watch Porsche road cars and racecars getting wrung out on a test track in the middle of LA. Since Muffler Men are quite adaptable, we're sure this one will fit into his new role in no time - just as easily as he can double as Paul Bunyan.
Check out the press release below for more information on the Muffler Man and the experience center, which could be the ultimate adult playground when it's finished.