1984 Porsche 928 S Coupe 2-door 4.7l on 2040-cars

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Porsche will sacrifice profit growth to fund EV development

Porsche is so serious about developing electrified vehicles that it's willing to sacrifice big jumps in profits to fund the investment. After a massive upgrade to the Zuffenhausen plant, the company will build the Mission E EV (above) there in 2020. "Therefore it's clear that we can no longer carry out major leaps on results," the CEO Oliver Blume said about the automaker's financial growth, according to Reuters. Porsche will invest 1.1 billion euros ($1.2 billion) through 2020 to make additional electrified vehicles possible. Around 700 million euros ($765 million) will go into the Zuffenhausen factory to build a new paint shop, assembly plant, and upgrade the engine factory to produce electric motors for hybrids and EVs. The expansion will also bring all Cayman and Boxster assembly under one roof. Outside of Zuffenhausen, the money will improve the research and development center in Weissach and update the sales and marketing department in Ludwigsburg. Blume said Porsche has "many new products in the pipeline," according to Reuters, and he wants as many of those as possible available with some level of electrification. In addition to the Mission E, there are rumors the company might build a 911 plug-in hybrid as soon as 2018. While Blume doesn't forecast big jumps in profits, Porsche should still remain financially successful in the coming years. The automaker doesn't report its 2015 earnings until March 11, but Reuters reports the company's global deliveries topped 200,000 vehicles for the first time ever last year, which could push its operating profit well above 2014's 2.72 billion euros ($3 billion at current rates). Related Video:

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Wingsuits are somehow involved in new season of 'Top Gear'

It's a shame that Matt LeBlanc is leaving "Top Gear," but there's a bit of solace in the situation: There's still one more season of him as frontman. BBC just released the new trailer for series 26, and it shows LeBlanc, Chris Harris and Rory Reid getting into all sorts of shenanigans around the globe. "Top Gear" announced LeBlanc's imminent departure back in May 2018, but he still had to finish one more season before leaving. Thus, the upcoming series will be his last, and it looks like he'll go out in a whirlwind of dust, bent metal, water spray and burnt rubber. The trailer shows everything expected from a season of the storied automotive show (well, everything except Hammond, May, and Clarkson, if you're one of those people). There will be precision driving, dubious stunts, name-calling and gobs of stunning videography. In the short one-minute clip, there are flashes of numerous attention-piquing vehicles. The new Bentley Continental GT, a Bentley Le Mans racer, Porsches, Ferraris, the Aston Martin Vantage, and the Mercedes-AMG GT all make appearances. And for some random fun, the boys are seen in wingsuits (doubtful it's actually them), and playing polo in some three-wheel rickshaws (before wrecking said rickshaws). We'll update with more information as soon as we know when the show will start. Related Video: News Source: BBC Celebrities TV/Movies Aston Martin Bentley Ferrari Mercedes-Benz Porsche Videos Top Gear chris harris matt leblanc rory reid