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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Historic race cars highlight the RM Sotheby's 2023 Le Mans sale

Auction house RM Sotheby's is celebrating 100 years of the 24 Hours of Le Mans by organizing a big sale on the day before the race. The cars scheduled to cross the auction block have all spent time on the track, and the catalog shows how racers have evolved since the 1930s. Browsing through RM's auction catalog is like taking a five-minute course in the history of racing. The oldest car is a 1932 Aston Martin Le Mans 'LM8' that's had a remarkable life. It was developed and built for competition and entered in the 1932 24 Hours of Le Mans by the Aston Martin factory team, where it finished seventh. It was ultimately sold to a private owner but it survived, which shouldn't be taken for granted: teams often destroyed obsolete race cars, and the list of special vehicles that didn't survive World War II is longer than you'd think. Paul Sykes bought the car in 1955 and used it as his daily driver. Imagine walking out of a shop in a British village in the 1960s and finding a 1932 race car parked next to your Mini. Sykes ultimately bought another daily driver, but he kept the Aston Martin for a total of 55 years. The second-oldest car is a 1936 Delahaye 135 S with a body by coach builder Pourtout. RM notes that this is one of the most significant pre-war competition Delahaye models and adds that it finished second in the 1938 edition of the 24 Hours of Le Mans. It continued racing until 1956 and then spent several decades hidden in storage. It was fully restored in 2005, and it's now eligible to compete in historic races such as the Mille Miglia and the Le Mans Classic. Restoring it was easier said than done: the car was rebodied twice before being tucked away. None of the cars crossing the block were built in the 1940s, so we skip ahead to the 1950s with a 1954 OSCA MT4 by Morelli. It's one of 72 built, according to RM, and only 19 of those were fitted with the twin-cam, 1.5-liter 2AD engine. It raced at Le Mans in 1954 but ended up disqualified following an accident. Another highlight from the 1950s is a 1958 Lister-Jaguar 'Knobbly' finished in yellow and green. We said that all of the cars crossing the block have spent time on the track, but that doesn't mean they were built to race. The 1963 Ferrari 250 GTE 2+2 Series III is a street-legal model, yet it's included in the auction because it was used as a safety car during the 1963 edition of the race.

Porsche celebrates 5M Facebook fans with crowdsourced one-off 911

Porsche's Facebook fan base appears to be accelerating as quickly as the cars it builds. The German automaker has just unveiled a special 911 Carrera 4S designed with crowdsourced input as a way to thank its five million Facebook fans.
The 911 features special Aquablaumetallic paint from Porsche Exclusive, contrasting 20-inch white Carrera S wheels and pinstriping, along with an aero package including a fixed rear wing. Inside, there are unique backlit sill plates and the obligatory dashboard engraving that says "Personally Built by 5 Million Porsche Fans."
As a way to turn at least one virtual thumbs up into its more meaningful physical-world equivalent, Porsche is holding a contest to win the chance to drive the car at Britain's Silverstone racetrack - and bring a friend - and nine lucky runners-up will win 1:43-scale models of the 911. If you want to enter the contest, click here.