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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche Cayman GT4 spot has us reaching for our driving gloves

We've got to hand it to Porsche for finally unleashing the potential of the Cayman, and not worrying about it infringing on 911 territory. The latest Cayman is, by all accounts, a superb sports car in its own right, gets even better as the Cayman S and that much more so in GTS spec. But the new Cayman GT4 takes things to a whole other level with a 3.8-liter flat six driving 385 horsepower to the rear wheels through a six-speed manual. Old school is what it is, and certifiably off the leash. We brought you the full skinny on the new GT4 late last night when it surfaced, but now Porsche has released a video clip highlighting what makes its new pocket rocket look so great. It's got Nurburgring graffiti, intimidated neighbors, barking fluffy dogs, gape-jawed children, and of course footage of the Cayman GT4 itself doing what it was designed to do. All we need now is to get our driving gloves on its Alcantara steering wheel and ball-shaped shifter.

2016 Porsche Boxster Spyder marks the return of something great [w/video]

Welcome back, Porsche Boxster Spyder. We absolutely adored the previous version – a roadster focused solely on driver enjoyment and simplistic perfection. Heck, we didn't even care that it had cloth loops for door handles. And this new model looks to (somehow) offer even more to love. Let's start with that engine: the 3.8-liter flat-six tuned to produce 375 horsepower and mated exclusively to a manual transmission, which powers the Spyder to 60 miles per hour in 4.3 seconds, on its way to a top speed of 180 mph. But power isn't the only thing that makes the Spyder package so great. It uses brakes from the 911 Carrera S, is the lightest Boxster in the range, sits 20 millimeters lower to the ground than the standard car, and still features the manually operated cloth roof from the previous car. And it looks fantastic. Fan-freaking-tastic. Inside, there's a whole lot of nothing, and that's just fine with us. Want a radio? That'll be extra. Air conditioning? Open your wallet for that, too. Seems odd in a car that'll start at $82,100 when it goes on sale later this year. But once again, this Boxster Spyder is a tactile sports car whose only mission is to offer outstanding driving dynamics – comfort options are optional, but not necessary. We can't wait to get our hands on this one. New York International Auto Show 2015: World Premiere of the Boxster Spyder New top model in Boxster family Atlanta. Porsche is highlighting the 2015 convertible season by celebrating the world premiere of the new Boxster Spyder. This pure sports car will make its debut at the New York International Auto Show. The new top model of the Boxster range retains the unique and unmistakable character of the previous Spyder, which has already attained cult status. For example, the classic roadster top is still opened and closed by hand, and the Boxster Spyder is only available with a manual transmission, benefiting both weight savings and driver enjoyment. Staying true to roadster DNA, the Boxster Spyder offers a traditional sports-car driving experience combined with truly exceptional performance. This includes a firm sport suspension with a 20-mm lower ride height, brakes taken from the 911 Carrera S, more direct steering, and a 3.8-liter horizontally opposed six-cylinder engine with an output of 375 hp, culminating in a genuine sports car experience with outstanding driving dynamics. It is the lightest model of the current Boxster line, and the most powerful Boxster to date.